South Africa’s new T20 cricket league, SA20, has named Betway as its inaugural title sponsor.
Set to debut on 10 January 2023, the deal sees the operator secure full brand coverage across all formats of pro-cricket in South Africa, in which it serves as the principal partner of Cricket South Africa.
Graeme Smith, Betway SA20 League Commissioner, said: “This is another significant milestone for us as we welcome Betway to our growing list of invested partners.
“They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.”
South Africa’s new T20 tournament, ‘Betway SA20’, will initially run over a four-week period featuring six cricket franchises competing in 33 matches with the participation of 102 international players.
The participating teams include the Durban Super Giants, Joburg Super Kings, MI Cape Town, Paarl Royals, Pretoria Capitals and Sunrisers Eastern Cape.
“It’s a great privilege for Betway to become the title sponsor of the inaugural Betway SA20 as we continue to position ourselves as a market leader with our cricket offering on our sportsbook,” added Betway CEO Anthony Werkman.
“With the competition drawing attention from all corners of the world and with the huge excitement building for the launch of the tournament, we are delighted to see the Betway brand continue to showcase its long-standing commitment to the sport with another top-tier sponsorship.”
Boosting the tournament’s global profile, Betway SA20 has secured a 10-year broadcast agreement with ViacomSports 18 in India, one of the country’s premium sports networks.
Betway underlined its commitment to supporting SA20 ambitions to become “the world’s second-largest league, but with South Africa’s No.1 Sport and Entertainment brand firmly locked in as the target”.
Furthermore, the sponsorship underlines Betway’s continued support of pro and grassroots sports initiatives in its home market of South Africa.