Manchester City has deepened its partnership with crypto exchange platform OKX by placing the crypto firm’s logo on its first teams’ sleeves.
The OKX logo will now be featured on the men’s and women’s first teams’ kit sleeves, while also retaining its sleeve placement on Manchester City’s training tops.
Both entities began their collaboration back in March 2022, cementing their good terms with OKX becoming City’s Official Training Kit Partner in July last year ahead of the 2022/23 Premier League season.
What’s more, OKX and Manchester City have helped each other tap into new audiences, with football fans across the globe being introduced to the world of crypto, and investors who don’t otherwise watch sports finding their new favourite club.
During an exclusive press conference at the Etihad Stadium that Insider Sport visited, CEO of City Football Group Ferran Soriano shared a personal story where he, together with City, was in the Americas to play against some of the local teams.
There he said was a group of people from Guatemala wearing Manchester City jerseys, and when he approached them to ask ‘who they are and why were they wearing these shirts’, they confirmed to be crypto investors who have been introduced to the team by OKX in one way or another.
Soriano continued: “We are very proud to have OKX represented on the sleeve of the Manchester City shirt. Both OKX and Manchester City are leading companies driven by a passion for innovation.
“We have already seen great Web3 experiences designed by OKX for Manchester City’s global fan base and there will be many more to come. This is a very exciting partnership.”
On the partnership extension, Haider Rafique, CMO at OKX, added: “The journey with the Man City team has been incredible. Manchester City was our first official global brand partnership and in just a year and a half we have come a long way.
“We always intended to integrate with the sport and help the Club lead on leaning into Web3. Fast forward fifteen months, we now have a metaverse, an NFT initiative and a number of other new projects that we are excited about.
“The sleeve partnership brings us closer to City fans across the globe, and we look forward to collaborating to create unique, exciting and innovative engagements through Web3 technology. As the Club’s Official Cryptocurrency Exchange Partner, fans can expect amazing things every time they interact with OKX.”
Manchester City legend Gaël Clichy was also there for a media Q&A.
