Norwegian football’s top two divisions, Eliteserien and OBOS-Ligaen, have formed a global betting streaming rights partnership with IMG Arena.

Played between April and November, the sports data and technology business – for the betting, media and performance sectors – will access 485 matches across the two leagues.

“We are delighted to have secured this agreement with IMG Arena,” stated Knut Kristvang, CEO Fotball Media. “It is a long-term partnership that allows us to strategically grow the profile of Eliteserien and OBOS-Ligaen and engage new audiences around the world.”

Looking to boost IMG Arena’s global football portfolio and its weekly and year-round offering, both competitions feature 16 teams, with the Eliteserien providing a potential route to qualify for the prestigious UEFA Champions League. 

Mark Wrigley, Senior Director of Rights at IMG Arena, added: “This deal with Norwegian football bolsters IMG Arena’s football offering with another first-class property that will help sports betting operators increase their engagement with players throughout the year, while also enabling new touch points during the week.” 

The hub delivers live streaming and data feeds for over 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. 

Further members of IMG Arena’s sporting portfolio include the ATP, UFC, DP World Tour, PGA Tour, EuroLeague, MLS and the FA.

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