Subscriptions to watch National Football League (NFL) games next season on YouTube have been released on presale with a starting price of $249 for the duration of the 2023-24 campaign.
The base plan packages to watch NFL matches on YouTube TV includes the $249 figure, with NFL Sunday Ticket and NFL RedZone add-on bundles are also available in the presale for $289.
Viewers who wish to buy the new YouTube NFL-dedicated packages will gain access to all local, national and out-of-market fixtures, with special content reserved for those purchasing the add-on bundles. Once the presale ends on 6 June, both packages will increase by $100.
The highly-lucrative rights to broadcast NFL Sunday fixtures were acquired by YouTube last December in a deal that is worth a reported $2bn per season.
This move to showcase NFL games on streaming platforms such as YouTube highlights a decreasing reliance on DirecTV, which has been the home of NFL games since 1994.
Speaking on the $2bn deal last December, YouTube CEO, Susan Wojcicki commented: “YouTube has long been a home for football fans, whether they’re streaming live games, keeping up with their home team, or watching the best plays in highlights.
“Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels. We’re excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere.”
Prices for NFL TV packages on DirecTV last season were $293 for the base package and $395 for the NFL Sunday Ticket Max package in comparison to the initial prices of the YouTube presale.
The streaming and video platform giant has previously stated it is planning a host of features to compliment the NFL fan viewing experience, such as NFL Fantasy data and real-time states, with an option even becoming available to avoid spoilers if a viewer is late to watching a game.
