English Football League (EFL) League One side Barnsley Football Club has agreed to a new front-of-shirt sponsorship with mobile network operator US Mobile.
The deal kicks-in at the start of the 2023/24 season, with US Mobile donning the home and away kits of Barnsley FC, regarded as the “biggest financial deal of its kind” for the club.
Barnsley notes the new deal with US Mobile represents a “significant milestone” for both parties, with the League One side aiming to enhance its brand visibility and fan engagement, whilst US Mobile looks to increase its brand recognition and promote its products to a wider audience.
Chief Executive Officer of Barnsley FC, Khaled El-Ahmad, said: “We are happy to welcome US Mobile to Barnsley FC and are pleased to begin what we expect to be a fruitful relationship for both parties with the ability to elevate both parties’ brand recognition.
“I want to credit Jon Flatman and George Johnston for the hard work to bring US Mobile to Barnsley FC and I look forward to welcoming CEO and founder Ahmed Khattak and his team to Oakwell in the near future to enjoy the finish of an improved season on and off the pitch.”
The deal was announced during Barnsley’s 5-1 victory away at Forest Green on 15 April. The club currently sit 4th in League One on 82 points and will almost certainly be competing in the play-offs to compete for promotion back to the Championship at the first time of asking.
US Mobile has established itself as one of the leading mobile network providers in the US, offering customers Warp 5G and GSM connectivity and will look to broaden its exposure in the UK to offer its services through this new sponsorship deal.
“We can’t wait to introduce Barnsley FC to millions of new fans in the United States and support the team as they fight to make it to the Championship this season,” added Ahmed Khattak, CEO and Founder of US Mobile.
“I’m positive that this will be a prolific long-term partnership.”