Combat sports giant One Championship (ONE) is eyeing growth of activations across the United States, as the group has linked up with Horizon Sports & Experiences (HS&E).
The partnership with the agency will support ONE’s sponsorship, entitlement, and brand activation efforts in the US.
As part of the agreement, HS&E will be responsible for developing and expanding ONE’s sponsorship portfolio to include new and innovative brand partners.
“We’re thrilled to partner with Horizon Sports & Experiences as we prepare to officially launch in the US,” said Chatri Sityodtong, Chairman and CEO of ONE.
“The US is the world’s largest and most sophisticated sports and entertainment market and home to the world’s most elite sports leagues and properties. We’re grateful for HS&E’s staunch support to help us scale and succeed as we host our dynamic martial arts events live for the first time in front of our passionate US fan base.”
Furthermore, HS&E will identify, negotiate, and represent sponsorship and entitlement agreements that will incorporate brands into ONE live events
ONE makes its on-the-ground US debut on May 5 in Colorado with an event headlined by the trilogy fight between flyweight world champion Demetrious Johnson and Adriano Moraes.
The event will be broadcast live by Prime Video, who announced a multi-year agreement with ONE in 2022 to broadcast 12 live ONE martial arts events annually and exclusively in the US and Canada.
“ONE Championship is one of the biggest sports media properties in the world, and we’re excited to partner with them,” added David Levy, Co-CEO of HS&E.
“As ONE Championship embarks on its U.S. debut next month, this is the perfect time to collaboratively work together to break new boundaries, and create innovative sponsorships and activations for brands looking to connect with the unequivocal leader in martial arts and its engaged fan base.”