Everton Football Club has signed a shirt sleeve partnership agreement with community-driven online streaming platform, KICK.
Founded in October 2022, KICK is aiming to evolve live streaming based on a creator-first model, with creators receiving a favourable 95-5 split of subscription revenue generated on their channel.
The KICK logo will debut on the shirt sleeves of Everton’s senior men’s team for the club’s pre-season friendly against Sporting CP this weekend.
Richard Kenyon, Everton’s Chief Commercial and Communications Officer, said: “We’re really pleased to announce and launch this innovative partnership with KICK.
“Working with KICK provides us with some fantastic opportunities to reach and engage with new audiences over the course of the coming season and we already have some exciting plans for matchday experiences, starting this week with our fixture against Sporting CP.
“We look forward to working with KICK and presenting new opportunities for our supporters, while providing valuable global exposure for KICK as they continue their impressive growth.”
KICK’s commitment to expand monetisation, where content creators keep 95% of the revenue from subscriptions, has seen the platform attract some of the world’s top entertainers, like Canadian superstar Drake, and popular streamers xQc, Yassuo and chess Grandmaster Hikaru Nakamura.
Akhil Sarin, Director of Acquisition for KICK, added on the deal: “Partnering with Everton is an exciting step forward for KICK.
“We are a young, ambitious brand and to join forces with a global football powerhouse will do wonders for us. We can’t wait for Everton fans and the football community to see what our platform has to offer and the incredible content that will be showcased there.”
KICK’s future growth strategy includes further developing its esports offering. The platform recently entered an exclusive co-title partnership with Sauber Motorsport’s Formula 1 Esports team, Alfa Romeo F1 Team KICK Esports.