IMG has confirmed an agreement to exclusively manage the NFL’s media rights in 30+ international markets across Asia and Europe from 2024.
It’s a move that will aim to expand the coverage and boost global engagement of the NFL, as the league eyes new markets for growth.
Terence Ihm, Director, International Business Development at the NFL, commented on the deal: “We’re thrilled to be working with IMG in our efforts to expand the NFL’s media footprint in over 30 international markets across Asia and Europe. Together with help from IMG, we will strategically and effectively reach new audiences and current fans around the world in the seasons ahead.”
As a result of the deal, IMG will manage the NFL’s network of broadcast deals across the territories for its current rights cycle. IMG will also provide strategic advice and guidance on the local media landscape across the regions.
Rebecca Levin, VP, Media for North America at IMG, added: “The NFL is home to some of the most valuable media rights in world sport. Harnessing our expertise as global media specialists, with local experts, we look forward to working with the NFL to drive further value from its media rights in these international territories.”
The NFL was recently reported to be eyeing expansion into Spain, as the league looks to continue to strengthen its European footprint by hosting matches in various regions.