U.S. Integrity (USI) has announced a new partnership with BYB Extreme Fighting Series in a deal that would see enhanced gaming protection being introduced to the sport of bare knuckle fighting.
USI will leverage its integrity monitoring services to provide BYB with data intelligence and fraud prevention capabilities by frequently analysing irregular contest-level and wagering patterns.
Gregory Bloom, CEO of BYB, commented: “Since its inception, BYB is proud to be on the forefront as the leader in introducing bare knuckle fighting to a global, mainstream audience. We have done so with an explicit emphasis on professionalism and transparency. Anything less is to the detriment of the sport, its athletes and its fans.
“Sports wagering and gamification of sport is the new norm in the United States, and as we enter into the space, it was imperative that we partnered with a respected, experienced and globally recognized organisation like U.S. Integrity to assure that our values are upheld, and that trust is maintained with our audience.”
The deal was also celebrated by Matthew Holt, U.S. Integrity CEO and Co-Founder, who said: “We’re proud partners with BYB Extreme, and excited to begin the utilisation of USI’s technology ahead of their upcoming event on December 2nd in Denver, CO.
“We anticipate fan engagement and wagering interest on their events to elevate as BYB expands into mature and new jurisdictions.
“U.S. Integrity’s mission is to provide conflict-free, best-in-class insights & compliance solutions to our clients. The attention to detail and professionalism from Greg and the BYB Extreme team showcases their commitment and collaboration of putting integrity and the BYB Extreme brand first.”
