PBC lands on Amazon in new multi-year broadcast deal

credit: Shutterstock
credit: Shutterstock

The world of boxing continues to embrace the digital streaming era as Premier Boxing Champions (PBC) recently sealed a deal with Amazon to broadcast fights on the site’s streaming platform. 

Prime Video will now become the home for PBC fighters, such as Canelo Álvarez and Gervonta Davis, which will commence in March 2024. 

Alongside a reported 12 to 14 events scheduled to take place on Prime Video, PBC will also continue to feature pay-per-view (PPV) events and fights for Prime Video subscribers, as well as on satellite and cable television providers. 

ESPN has also reported that the PPV events could be backed up by a preliminary undercard to be broadcasted on Prime Video, similar to what the UFC do for their PPV offerings. 

Marie Donoghue, Vice President of Global Sports Video at Amazon, said: “We are thrilled to join with Premier Boxing Champions to bring the best boxers in the world to Prime Video, and to give more fans than ever the chance to experience must-see events.”

Amazon’s Prime Video becomes the latest streaming service to enter the boxing space after DAZN Boxing became one of the first to enter. 

BOXXER – a UK boxing promotion – signed a similar deal with NBC’s Peacock streaming service also, signifying the sport’s ever-increasing shift to digital channels in a bid to enhance the sports following. 

“Premier Boxing Champions is very proud to partner with Prime Video to showcase our world-class boxers and events,” added Bruce Binkow, President of Integrated Sports and a key figure in closing the deal with Amazon. 

“With Prime’s incredible reach and unprecedented marketing power, we’re very excited to reach new audiences for our sport as we continue to present the most exciting, competitive and biggest fights in boxing.”

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