Arsenal has announced MG Motors UK as the club’s official automotive partner after signing a multi-year agreement.
MG Motors will support both of Arsenal’s men’s and women’s teams, with its branding being visible to the football club’s fans around Emirates Stadium and Meadow Park.
In addition to showcasing its branding, the two organisations have said they plan to work together ‘to create engaging content’ that will be designed to engage the club’s global supporter base.
Juliet Slot, Arsenal’s Chief Commercial Officer, said: “We’re delighted to welcome MG to our family of partners. It’s a brand renowned for its history and heritage, but they also bring a forward-thinking mindset that aligns with our club’s ambitions.
“In their centenary year, we’re excited that MG can become part of our own long-term growth journey, and we look forward to working with them to promote their range of leading sustainable electric vehicles.”
It has already been a successful year for the London-based team, which has taken part in two record-breaking fixtures, both against fellow Premier League club Liverpool.
NBC, Peacock and NBC Sports’ digital platforms reported a record breaking 1.96 million average viewers for the Premier League game between Arsenal and Liverpool, and now holds the record for the highest English speaking viewership of any EPL game in the US.
The second viewership record was reported by the BBC after the two faced one another in the FA Cup. The agreement comes after a big accomplishment for MG as well as it marks its 100th year anniversary, with the car company selling more than 80,000 cars in the UK in 2023.
Guy Pigounakis, Commercial Director at MG Motor UK, says: “Joining Arsenal in our centenary year marks a significant chapter in MG’s story. We’re not just supporting a world-famous club; but aiming to drive forward the future of football by championing the growth of the women’s professional game and showing our passion for the greatest game on earth.”