BOXXER has appointed the former WWE and Formula E global communications leader, Dan Humphreys, to the newly-created role of Chief Communications Officer.

In his new role, Humphreys will be responsible for strategic communications, stakeholder engagement, media relations, and content, reporting directly to BOXXER Founder and CEO, Ben Shalom.

Shalom commented: “I am excited to welcome Dan to BOXXER as we look to capitalise on our successful growth as an innovative boxing and sports content brand. 

“Dan has unrivalled experience and expertise in delivering game-changing communications strategies on a global scale for major sports businesses and we cannot wait to feel his impact here.”

The new CCO is a chartered PR professional with more than three decades of communications experience at major sports organisations.

In his most recent role, he was Vice President of Communications at Formula E, where he spearheaded the organisation’s communications capability into all international race markets, handling strategic issues and crisis management whilst overseeing successive seasons of record-breaking earned media coverage.

Prior to Formula E, Humphreys worked at the WWE for six years as Vice President, International Communications. At the WWE, he led corporate and consumer communications, working closely with talents such as Paul ’Triple H’ Levesque and Stephanie McMahon.

BOXXER is one of the fastest growing promotions globally. The firm’s latest main event with Sky Sports achieved a peak audience of 746,000. 

Prior to the bout, Shalom spoke to Insider Sport in February, explaining how the company has reached where it is today through its partnerships strategy.

Commenting on his new role with the promotion, Humphreys said: “I couldn’t be more thrilled to join the incredible team here at BOXXER and do everything I can to help build the momentum gathering pace around the business. 

“Ben Shalom is the undisputed public relations dream. He had the passion, energy and sheer guts to get into the boxing industry in his mid-20s and challenge the old establishment.

“In just a few years, his vision is changing professional boxing and winning a new generation of fans. I can’t wait to play a part in the next chapter of BOXXER’s success story.”

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