Staylive, a Swedish streaming solutions company, has expanded its partnership with Warner Bros. Discovery Sports Europe (WBD) to enhance the next season of road cycling.

As per the agreement, the Swedish company will utilise the international streaming provider’s advanced solutions to deliver an unprecedented season of road cycling to fans across the globe, which kicks off with the Giro d’Italia on 4 May.

This extended collaboration aims to significantly broaden the scope of WBD’s premium cycling events, improving the distribution of streaming coverage for ‘fan-favourite’ events like the WHOOP UCI Mountain Bike World Series via Staylive.

Matt Parker, CCO at Staylive, commented: “This early expansion with Warner Bros. Discovery Sports Europe not only underlines our robust platform capabilities but also highlights our shared commitment to providing sports enthusiasts with unparalleled access to premium cycling events.

“Our technology ensures that every fan experiences the thrill of live competition with the highest streaming quality, regardless of their location.”

Established in 2013, Staylive has become renowned for its streaming solutions, delivering more than 1,500 live sports events weekly to a global audience. The platform provides a range of viewing choices, including pay-per-view and subscription packages, with fans also able to enjoy extra content like behind-the-scenes footage and exclusive interviews.

It has been a big year so far for WBD. In February, ESPN, FOX and WBD announced plans of a joint-launch of  a new over-the-top (OTT) sports streaming platform in the fall of 2024.  This platform plans to offer viewers content from the NFL, NBA, MLB, NHL, as well as coverage from the FIFA World Cup, golf, tennis and college sports

Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at WBD Sports Europe, said: “We’ve been working with Staylive to further expand the reach of our world-leading live sports coverage to new audiences around the world as part of our continued drive to ensure fans can access their favourite sports, athletes and stories wherever they are. 

“We welcome the new opportunity our expanded partnership with Staylive brings to support us in scaling coverage of one of the world’s greatest cycling races to even more viewers worldwide.”

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