BLAST has named the global financial technology company Revolut as the presenting partner for the BLAST Premier Spring Final.
As part of the agreement, BLAST has welcomed Revolut as the official finance and payments partner of the BLAST Premier Spring Final, set to take place at London’s OVO Arena Wembley from 12-16 June.
Alexander Lewin, SVP of Commercial Revenue at BLAST, commented: “We’re thrilled to mark the historic return of CS arena events to the UK with a groundbreaking presenting partnership.”
The fintech will feature heavily across the event, with both digital broadcast integration across BLAST.tv, Twitch and YouTube, as well as dedicated Revolut broadcast segments and physical branding and activations featuring at the arena.
Online fans can expect an economy-focused broadcast segment, along with a giveaway featuring prizes. Furthermore, a dedicated Revolut booth will be located on-site, enabling fans to access exclusive discounts for Revolut customers. They will also have access to exclusive perks such as a queue skip for meet-and-greets with professional esports players.
Deborah Wajsbrot, Head of Growth for Strategic Partnerships & Sponsorships at Revolut, said: “We’re delighted to be able to unveil Revolut’s marketing partnership with BLAST – our first in esports. BLAST is a world-class esports tournament and an iconic event for the gaming community.
“Just like Revolut, the gaming industry is at the forefront of innovation worldwide. This partnership is the beginning of our efforts to bring unique and unforgettable experiences to Revolut customers and gaming fans – not just at Wembley, but worldwide.”
The Spring Final 2024 marks the biggest Counter-Strike event in the UK since the London Major 2018, which saw Danish organisation Astralis clinch the championship title.
The BLAST Premier Spring Final will feature eight of Counter-Strike’s best teams competing for a total prize pool of $425,000. The winning team will qualify for the BLAST Premier World Final later this year.
Participating teams include Astralis, FaZe Clan, G2 Esports, Natus Vincere, SAW, Virtus.pro, Team Spirit and Team Vitality.
BLAST will be hoping that it can replicate the success of the Rainbow Six Siege’s Six Invitational 2024, which became the most viewed R6 event ever, peaking at 521,349 viewers.
Lewin added: “Revolut has been at the forefront of digital banking and financial innovation for nearly a decade, and shares BLAST’s dedication to creating fantastic experiences for fans and customers.
“As presenting partner, Revolut will feature prominently across our entire broadcast and arena experience, and we look forward to incorporating their innovative digital-first approach. This partnership is testament to the value esports can bring to a leading global brand, and we are delighted Revolut has chosen BLAST for their first entry into competitive gaming.”
