Everton Football Club has confirmed Red Bull as its new official energy drink partner as part of a new multi-year partnership.
Red Bull will receive extensive branding opportunities inside Everton’s Finch Farm training complex, across bottle carriers, bottle coolers and ice boxes, as well as at home and away fixtures.
The global energy drink company will also gain a significant presence at Goodison Park throughout the remainder of the 2024/25 season on LED pitch side boards. This will continue at Everton’s new Bramley-Moore Dock stadium after this season, with The Toffees moving into the 50,000+ capacity new home stadium at the start of the 2025/26 season.
Richard Kenyon, Everton’s Chief Commercial and Communications Officer, said: “We are excited to welcome Red Bull into our partnership portfolio and are really pleased that such a globally renowned and innovative brand has chosen to partner with Everton.
“By committing to a long-term partnership, we have the opportunity to work together to explore exciting initiatives and activations, particularly from when we move into our new stadium next summer.
“This agreement is the latest the club has secured in recent months and is testament to the dedication and talent within our partnerships team.”
Everton becomes the latest in a long line of football clubs to be associated with the Red Bull Group brand.
The energy drink company began its football venture in 2005 after acquiring SV Austria Salzburg, now called Red Bull Salzburg. It then moved onto East Germany in 2009 after becoming the majority owners of the now-called RB Leipzig.
It appears Everton are the latest English club of interest to help grow its presence in the country, after recently signing a front-of-shirt sponsorship agreement with EFL Championship club Leeds United earlier this year.
