The Aston Martin Aramco Formula 1 Team has placed an emphasis on high-performance apparel with its latest long-term partnership with Puma.
The global sportswear brand becomes Aston Martin F1’s official sportswear, athleisure and technical gear partner, set to begin for the 2025 F1 season.
The partnership will be central to the Aston Martin F1 Team’s vision of delivering “world-class performance on and off the track”, equipping drivers and the construction team with high-performance racewear and footwear.
Lawrence Stroll, Executive Chairman of Aston Martin Aramco F1 Team, said: “We are excited to welcome PUMA to the Aston Martin Aramco family. This partnership celebrates our shared drive for innovation, speed, and precision – values that resonate with fans around the globe.
“Together, we are shaping a new way for fans to connect with our team, and we are excited to see how this collaboration comes to life in 2025.”
Puma has more than a 75-year history of providing its apparel to a myriad of sports and athletes, including Usain Bolt, and Neymar Jr., whilst also marking its foray into F1 last month by signing on Scuderia Ferrari driver Charles LeClerc as a global brand ambassador.
The German sports brand also marked its first collaboration with F1 during the apparel Spring/Summer collections this year, designed by Puma x F1 Creative Director and Hip-Hop star A$AP Rocky.
Puma will support Aston Martin Aramco to bring “the heat to the street” by combining cutting-edge design with street-ready style with exclusive collaboration capsules. This will feature limited-edition fanwear and trend-forward collections.
Arne Freundt, CEO of PUMA, added: “Partnering with the Aston Martin Aramco F1 Team marks a significant milestone in our long-standing history of motorsport. Just like the team, PUMA is committed to advancing the sport through cutting-edge innovations.
“We are excited to support Aston Martin Aramco’s success by providing high-performance racewear, and to inspire the team’s fans with premium products and compelling stories from the world of motorsports.”
