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Rachael Kennedy
Rachael joined SBC Media as Editor of Insider Sport in April 2025 after a three year stint as Head of Content at Contentive. There she was the Editor of Accountancy Age, The CFO, Global Treasurer and bobsguide. She began her career at Central Banking, rising to the role of Associate editor in 2020. Rachael has a first class BA Classics from the University of Nottingham. She has a keen interest in women's sports, athletics, F1 and emerging sports. She is also the Editor of SBC’s Payment Expert publication.
Latest
Image of a McLaren F1 car following the announcement of their Mastercard partnership
BREAKING
Diving
Time to read: min
Mastercard’s naming deal puts McLaren on the front line of F1’s tech-finance arms race
August 28, 2025
Tokyo Dome, the largest indoor stadium in Japan used for various international baseball tournament and popular concert, photographed at night
BREAKING
Asia
Time to read: min
Netflix lands the World Baseball Classic in Japan
August 27, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: min
Partnership Playbook: Giorgio Armani, e.l.f, Moët Hennessy and more
August 27, 2025
Professional e-sport studio room with personal computer armchair, keyboard for stream in neon color blur background. Soft focus.
BREAKING
Esports
Time to read: min
The rise and fall of Guild Esports
August 26, 2025
Cover image of Women's Sport Trust report on Scotland and Wales
BREAKING
Data
Time to read: min
Scotland missed the Euros. Its fans didn’t. 
August 26, 2025
Image of Microsoft charging cart for Copilot use within the NFL
01:09
BREAKING
Data
Time to read: min
Why the NFL are putting Copilot AI on the sideline
August 26, 2025
india cricket batsman, following the Dream11 announcement
BREAKING
Cricket
Time to read: min
Dream11 shutdown puts India’s jersey sponsor in doubt
August 22, 2025
Image of a WRU shirt
BREAKING
Investment
Time to read: min
WRU floats radical reset for elite rugby
August 21, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: min
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
August 20, 2025
Bird's eye view of a crew of rowers in their boat. Representing World Rowing
BREAKING
Broadcasting
Time to read: min
EBU’s long game with World Rowing brings free-to-air certainty and a coastal push
August 20, 2025
Image of women's rugby
09:05
BREAKING
Fan Engagement
Time to read: min
The women’s rugby fanbase has doubled in two years. What now?
August 19, 2025
A photo illustration of the LA28 Summer Olympic Games logo on a flag.
BREAKING
Broadcasting
Time to read: min
Will LA28’s venue naming rights tip the Olympics into over-commercialisation?
August 18, 2025
Partnership playbook logo
BREAKING
Athletics
Time to read: min
Partnership Playbook: Asahi, Guinness, Qatar Airways, Emirates and more
August 16, 2025
Image of a small toy basketball and football on top of a wad of dollar bills, representative of spot fixing
BREAKING
Comment
Time to read: min
How Sports Leagues can strengthen Spot Fixing Early Warning Systems
August 15, 2025
Image of Cambridge United's home ground at Abbey Road
BREAKING
AI
Time to read: min
Inside the football club putting AI in charge of its contracts
August 14, 2025
Batsman hitting cricket ball at tournament
BREAKING
Cricket
Time to read: min
Cricket’s payment crisis exposes flaws in player protection
August 13, 2025
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