Rachael Kennedy
Rachael joined SBC Media as Editor of Insider Sport in April 2025 after a three year stint as Head of Content at Contentive.
There she was the Editor of Accountancy Age, The CFO, Global Treasurer and bobsguide. She began her career at Central Banking, rising to the role of Associate editor in 2020.
Rachael has a first class BA Classics from the University of Nottingham. She has a keen interest in women's sports, athletics, F1 and emerging sports. She is also the Editor of SBC’s Payment Expert publication.
Latest
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Diving
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Mastercard’s naming deal puts McLaren on the front line of F1’s tech-finance arms race
August 28, 2025
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Asia
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Netflix lands the World Baseball Classic in Japan
August 27, 2025
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Features & Analysis
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Partnership Playbook: Giorgio Armani, e.l.f, Moët Hennessy and more
August 27, 2025
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Esports
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The rise and fall of Guild Esports
August 26, 2025
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Data
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Scotland missed the Euros. Its fans didn’t.
August 26, 2025
01:09
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Data
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Why the NFL are putting Copilot AI on the sideline
August 26, 2025
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Cricket
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Dream11 shutdown puts India’s jersey sponsor in doubt
August 22, 2025
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Investment
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WRU floats radical reset for elite rugby
August 21, 2025
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Features & Analysis
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Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
August 20, 2025
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Broadcasting
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EBU’s long game with World Rowing brings free-to-air certainty and a coastal push
August 20, 2025
09:05
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Fan Engagement
Time to read: min
The women’s rugby fanbase has doubled in two years. What now?
August 19, 2025
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Broadcasting
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Will LA28’s venue naming rights tip the Olympics into over-commercialisation?
August 18, 2025
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Athletics
Time to read: min
Partnership Playbook: Asahi, Guinness, Qatar Airways, Emirates and more
August 16, 2025
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Comment
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How Sports Leagues can strengthen Spot Fixing Early Warning Systems
August 15, 2025
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AI
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Inside the football club putting AI in charge of its contracts
August 14, 2025
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Cricket
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Cricket’s payment crisis exposes flaws in player protection
August 13, 2025