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Rachael Kennedy
Rachael joined SBC Media as Editor of Insider Sport in April 2025 after a three year stint as Head of Content at Contentive. There she was the Editor of Accountancy Age, The CFO, Global Treasurer and bobsguide. She began her career at Central Banking, rising to the role of Associate editor in 2020. Rachael has a first class BA Classics from the University of Nottingham. She has a keen interest in women's sports, athletics, F1 and emerging sports. She is also the Editor of SBC’s Payment Expert publication.
Latest
Image of Rubens Barrichello with SOFTSWISS founder and CEO van Montik and Rasmus Sojmark, CEO of SBC
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Features & Analysis
Time to read: min
Why Rubens Barrichello has swapped racing lines for iGaming boardrooms
September 19, 2025
Image of The Golf Masters at Augusta
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Broadcasting
Time to read: min
Amazon secures Masters streaming rights from 2026
September 18, 2025
Partnership playbook logo
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Features & Analysis
Time to read: min
Partnership Playbook: L’Oréal, Ebury, Vodafone, Apollo Tyres and more
September 17, 2025
View of the Legends Charity Game. Image Credit: Soft2Bet
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Features & Analysis
Time to read: min
The Legends Charity Game: As it happened
September 16, 2025
Scenes from the end of Stage 21 at the 2025 Vuelta
01:24
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Cycling
Time to read: min
UCI’s Vuelta crisis statement exposes tension between politics and sport
September 16, 2025
LEGENDS CHARITY GAME
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Europe
Time to read: min
Inside the Legends Charity Game build-up
September 15, 2025
Image of the 1500m athletics race at the 2024 olympics
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Athletics
Time to read: min
World Athletics reports record Olympic reach but faces questions on long-term sustainability
September 15, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
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Latest News
Time to read: min
Sideline Moves: Bloomfield exits ECA after redefining women’s club football
September 12, 2025
SailGP
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Broadcasting
Time to read: min
How SailGP shifts the model beyond the waves
September 12, 2025
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Data
Time to read: min
Q&A: Gentoo Media's Nikola Lero on why UX drives retention in sports betting
September 11, 2025
European Club Rugby Championship Cup
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Data
Time to read: min
Is rugby having an existential crisis?
September 11, 2025
Illustration Of Male Swimmer Competing In Butterfly Event following the announcement of Ben Proud
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Integrity
Time to read: min
Ben Proud becomes first UK athlete to join pro-doping Enhanced Games
September 10, 2025
Partnership playbook logo
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Latest News
Time to read: min
Partnership Playbook: Betano, Hisense, and Ebury
September 10, 2025
Image of swimmers during the 2016 Olympic games, world aquatics
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Integrity
Time to read: min
World Aquatics settles $4.6 million antitrust lawsuit with swimmers
September 10, 2025
Image of Ivo Georgiev
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Fan Engagement
Time to read: min
Q&A: Amusnet's Ivo Georgiev on the Legends Charity Game and turning visibility into impact
September 9, 2025
Image of horse racing at York Races in 2022
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Latest News
Time to read: min
What's behind the UK's horse racing strike?
September 9, 2025
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