Ligue 1 to overhaul digital content strategy in partnership with WSC...
The Ligue de Football Professional (LFP) is looking to modernise its digital content strategy across Ligue 1 and other football competitions after signing a...
Can the IPL format go global? Assessing cricket’s potential for global...
Cricket is one of the world’s most widely attended, broadcast, streamed, and bet on sports, making it a multi-million-pound business. However, it is often...
Breeders Cup ups its international profile with 30 media partners
The Breeders’ Cup World Championships, one of the flagship events in the US horse racing calendar, has secured wide international media visibility for its...
FA unveils ‘Reaching Higher’ women’s football strategy
The English Football Association (FA) has followed its continental counterpart with the publication of a long-term, tiered strategy for women’s and girls’ football.Announced this...
SPORTEL Monaco: PFL on the role of betting in its MMA...
The Professional Fighters League (PFL) is excited about working with betting companies as it continues to grow, one of the firm’s C-level leaders told...
MLS leverages blockchain to engage younger fans with MLS Quest
Major League Soccer (MLS) has partnered with digital collectible platform Sweet for the launch of MLS Quest, a blockchain-based video game to engage its...
La Liga and Sportsbet.io deal offers fans ‘fresh’ ways to engage
Spanish top-flight football league La Liga, has announced a partnership with Sportsbet.io, a crypto casino and sportsbook, to improve fan engagement.Under the agreement, the...
bet365 takes local sponsorship approach to US sports
UK-headquartered online sportsbook bet365 has signed a deal with Kroenke Sports and Entertainment (KSE) to sponsor the group’s two Colorado sports teams.The agreement will...
MLS and TikTok team up for Messi-centric experience
North America's top football league, MLS, has launched a new initiative called 'Messi Cam' in collaboration with TikTok.This weekend, fans worldwide can watch Lionel...
Premier League sets up Beijing office to lead China growth plans
The Premier League’s interest in the commercial value of Asia is reaching a crescendo with the English top-flight establishing a new office in Beijing.China...