Partnership Playbook: Revolut, Coca-Cola, DHL and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Olympians fight climate change but LA28 odds look grim
Olympians push the IOC on green-washing, but change looks unlikely with LA28 set to take place in a country at war with renewable energyOlympic...
How Motorola is positioning for a tech‑driven World Cup
As the 2026 FIFA World Cup becomes the most technologically complex tournament in history, Motorola is expanding its role from sponsor to strategic tech...
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Why Frauen‑Bundesliga clubs rejected a joint DFB venture
Frauen‑Bundesliga clubs could go it alone, but can independence deliver the success England’s WSL has shown?Germany’s women’s football clubs have rejected a joint venture...
Sustaining fan engagement beyond the World Cup: Turning short-term excitement into...
Sports media and branding coach Annie Hoffman explores how teams, sponsors, and media partners can sustain fan engagement after major tournaments, turning short-term World...
The making of a modern Super Bowl
As the Seahawks and Patriots prepare for Santa Clara, the Super Bowl’s influence stretches far beyond the field, reshaping global broadcasting, hospitality, advertising and...
SMH Global and Setanta Sports Eurasia extend representation agreement in Uzbekistan
The renewed agreement keeps the Tbilisi‑based international consultancy in place to support Setanta’s commercial and strategic activity in a fast‑growing sports media market.Setanta Sports...
Gambling advertising censorship: Will Premier League clubs’ revenues plummet?
The debate surrounding gambling advertising in English football has been building for years, and can no longer be ignored. Betting companies have long shaped...
Why ITV’s Six Nations ad format is about survival not greed
ITV's makes history in the UK by introducing picture-in-picture adverts during Six Nations games, though experts say its a response to subscription platforms rather...