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English female soccer fans with England flag painted on their faces hugging each other after their team's victory. English female spectators in football stadium celebrating their team's victory.
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Fan Engagement
Time to read: 2 min
Why men’s sports can’t afford to lose female fans
October 13, 2025
Image of a small toy basketball and football on top of a wad of dollar bills, representative of spot fixing
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Features
Time to read: 8 min
TotoGaming explains why sport needs betting sponsors to survive
October 10, 2025
Sportel Monaco 2025
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Latest News
Time to read: 7 min
SPORTEL Monaco unveils powerhouse speaker lineup
October 9, 2025
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Comment
Time to read: 7 min
Designit: Choosing the right Premier League sponsor to connect to the club’s soul
October 9, 2025
Partnership playbook logo
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Features
Time to read: 1 min
Partnership Playbook: Arsenal, Orlando Magic, Matchroom, Athlos
October 8, 2025
FIFA logo
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Football
Time to read: 2 min
FIFA NFTs under Swiss review ahead of 2026 World Cup
October 7, 2025
Goal in the back of net in soccer game. Representing the Baller league withdrawing from Germany
BREAKING
Features
Time to read: 7 min
How brands are winning fans in women’s football
October 7, 2025
THE USA, ATLANTA, 17 OCTOBER 2019: World Cup FIFA on background Mercedes-Benz Stadium in Atlanta state of Georgia. FIFA World cup of football will takes in North America and South America in 2026.
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Features
Time to read: 8 min
How Atlanta turns FIFA headlines into local impact
October 6, 2025
KYIV, UKRAINE - SEPTEMBER 7, 2021: ATP Challenger Tour banner on the net of Kyiv Tennis Park central court seen during the ATP Challenger Kyiv Open game Georgii KRAVCHENKO (UKR) v Joris DE LOORE (BEL).
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Latest News
Time to read: 2 min
What the latest ATP Challenger Tour deal reveals about tennis
October 3, 2025
Sportel Monaco 2025
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Latest News
Time to read: 2 min
Insider Sport returns to SPORTEL Monaco 2025
October 3, 2025
Barclays Women's Super League (WSL)
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Features
Time to read: 6 min
Can WSL clubs rise to the Lionesses’ challenge?
October 3, 2025
E1 racebirds at the Dubrovnik GP.
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Fan Engagement
Time to read: 11 min
Pilots at the helm of E1’s new wave
October 3, 2025
09:26
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AI
Time to read: 4 min
How AI and emotional tech are transforming live sports ?
October 2, 2025
Partnership playbook logo
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Features
Time to read: 1 min
Partnership Playbook: DeChambeau, ITV, EFL, NBL and more
October 1, 2025
England women lifting rugby world cup trophy
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Latest News
Time to read: 2 min
Red Roses’ World Cup win sees big returns for sponsors
October 1, 2025
Image of the women's rugby world cup 2025
01:01
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Advertisement
Time to read: 7 min
The money game in women’s rugby
September 26, 2025
Kyiv, Ukraine, May 30, 2025. Close-up of a white Nottingham Forest football jersey with embroidered club logo and stars.
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Europe
Time to read: 3 min
Nottingham Forest turns sponsor ban into marketing opportunity
September 24, 2025
Mike James playing in EuroLeague
BREAKING
Basketball
Time to read: 3 min
EuroLeague's new commercial strategy amidst growing NBA Europe talks
September 24, 2025
Partnership playbook logo
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Features & Analysis
Time to read: 1 min
Partnership Playbook: Chubb,Starling, Sephora, STANLEY and more
September 24, 2025
ROME, ITALY - 01.10.2023: The Ryder Cup on display during after Team Europe wins at Marco Simone Golf Country Club on Sunday, October 1, 2023 in Rome, Italy.
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Broadcasting
Time to read: 7 min
From fairways to paydays at the 2025 Ryder Cup
September 23, 2025
Old Trafford, Greater Manchester - May 29th 2025: W15 Stretford End turnstiles at Old Trafford Stadium, Manchester United of Premier League.
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Football
Time to read: 3 min
Is the Premier League losing the black market ticketing battle?
September 22, 2025
A man sits on the stadium stand and surfing social media on his smart phone during a football or soccer match. Mass event during coronavirus quarantine. Close-up of hands. High quality 4k footage
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Data
Time to read: 4 min
Meta emerges as top platform for sports fans online
September 22, 2025
Lionesses lift the Women's Euros 2025 trophy
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Esports
Time to read: 3 min
EA extends UEFA licensing deal to feature Women’s Champions League and EURO
September 22, 2025
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026