Partnership playbook: Allwyn, Bad Bunny, Schweppes, Standard Chartered and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
AC Milan’s Matteo Signorini on modern sponsorship
AC Milan’s deal with Coca‑Cola took more than seven years to close, Matteo Signorini has disclosed, highlighting the growing complexity of elite football partnerships.Long‑term,...
Frictionless fan experience becomes the industry’s World Cup priority
As fans prepare to watch, travel, bet and spend at unprecedented scale, industry leaders warn the World Cup will expose every weakness in the...
Commercial power lifts Real Madrid as UK clubs fall back
A landmark Deloitte report shows Real Madrid redefining football’s revenue model while Premier League giants lose ground, missing out on the top three for...
Manchester United explores TV drama to help cash flow problems
Manchester United is turning to scripted drama as a way to monetise its history without the reputational risks of fly‑on‑the‑wall documentaries.Manchester United has reportedly...
Women’s football passes €150m but the growth model is still being...
The women’s game has reached a new commercial milestone, but Deloitte’s latest Football Money League suggests revenue growth alone is no guarantee of structural...
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Ronaldo continues to set financial records
Cristiano Ronaldo’s record earnings sees him sit above some of the globe’s most recognised athletes following a lucrative contract renewal. For a third consecutive year,...
Experts question FIFA’s 500 million World Cup tickets claim
FIFA’s claim of half a billion World Cup ticket requests has led to industry scrutiny, with experts questioning whether the figures reflect genuine fan...
Samsung VP says Olympic sponsorship must reflect how fans follow athletes,...
As brands rethink how value is generated around mega-events, Samsung’s expanded athlete programme ahead of Milano Cortina 2026 points to a broader move away...