UK govt aligns £35m cricket investment with major tournaments
Prime Minister Rishi Sunak has unveiled a £35m initiative to enhance grassroots cricket facilities and promote wider access to the sport within state schools.This...
Boca Juniors to mark 119th anniversary with Betsson branded kits
Betsson’s partnership with Boca Juniors will come into effect this week with the betting firm’s branding set to appear on the front of the...
AC Milan & Off-White limited edition t-shirt to spread awareness on...
AC Milan and luxury fashion brand Off-White have reinforced their partnership by releasing a limited edition t-shirt aimed at raising awareness for at-risk children...
Saudi takes next sporting steps in hosting WTA Finals
The World Tennis Association (WTA) has confirmed that the next three tournament finals will be held in Riyadh, Saudi Arabia, from 2024-2026.Saudi Arabia has...
Report: WSL nets media and sponsorship renewals to drive further growth
The Women’s Super League (WSL) is set for a significant boost over the coming years according to two separate reports by The Telegraph. The...
The Red Way: Liverpool leads Premier League in sustainability
Liverpool FC has revealed it leads the Premier League in sustainability in its recent ‘The Red Way’ 2022/23 season report - the club’s sustainability...
Michael ‘Venom’ Page & Bets.io enter ‘redefining’ partnership
UFC fighter Michael ‘Venom’ Page has entered into a partnership with igaming platform Bets.io aiming to “redefine” the collaboration from the respective fields. The long-term...
Feyenoord unveils Rotterdam connection with new main sponsor
Feyenoord Rotterdam has announced MediaMarkt Nederland as its new main partner in a three-year agreement.Under the agreement, the logo of MediaMarkt will be visible...
Kansas sports teams snubbed in new stadium vote
More than 58% of voters in Jackson County, Missouri have voted down a sales tax measure that would have seen a new ballpark for...
Fluminense inks new €7.7m shirt sponsorship deal with Superbet
Brazilian football club Fluminense FC has reportedly agreed a deal with Superbet for the betting operator to become the team's new front-of-shirt sponsor. Inside World...