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Latest News
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Cazoo accelerates football exposure in becoming Valencia CF's main partner
February 28, 2022
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Partners
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Kennedy becomes new face of AFL scoreboard in timekeeping partnership
February 28, 2022
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Europe
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Man United end Russian Airlines Aeroflot sponsorship amid Ukraine conflict
February 25, 2022
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Basketball
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Cleveland Cavaliers plans to open VIP retail sportsbook with Caesars Entertainment
February 25, 2022
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Partners
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SBK strengthens horse racing presence via Lincoln Handicap sponsorship
February 25, 2022
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Hospitality
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Champions League final relocated from St Petersburg to Paris
February 25, 2022
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Europe
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IMG Arena gains live data access to 19 European football leagues
February 24, 2022
darts
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Sponsorship
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PDC intensifies fan exchanges with Interwetten partnership
February 24, 2022
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Sponsorship
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Football hosting rights and sponsorships in doubt following Ukraine invasion
February 24, 2022
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Oceania
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Melbourne Storm diversifies partnerships with Cointree
February 24, 2022
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Fan Engagement
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NHL reaches wider TikTok community in music and entertainment-focused deal
February 24, 2022
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NHL
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Toronto Maple Leafs forward signed by Bet99 in seven figure deal
February 23, 2022
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Europe
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Southampton FC and Sportsbet.io launch first bitcoin competition
February 23, 2022
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Features & Analysis
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David Green: BBC provides ‘significant cross-platform promotion’ for Bellator
February 23, 2022
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UK
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Sporting Minds UK and Low6 push for positive mental health in sports
February 22, 2022
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Europe
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LinkedIn connects with UEFA and FA in Women’s EURO 2022 sponsorship
February 22, 2022
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North America
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NFL and XFL create player development opportunities in ‘forward thinking’ deal
February 22, 2022
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Spain
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DAZN set to secure LaLiga deal to bolster football content
February 22, 2022
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Media Rights
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StarHub streams ‘accessible and affordable’ Premier League games
February 21, 2022
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Media Rights
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UFC shown across 11 Eurasain countries with Setanta Sports
February 21, 2022
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Europe
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AC Milan finds first ever back of shirt sponsor in wefox
February 21, 2022
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Media Rights
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Premier League broadcast rights return to Sky New Zealand
February 18, 2022
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Partners
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Gainbridge gains ‘prominent’ exposure in Formula 1 Crypto.com Miami Grand Prix
February 18, 2022
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Featured Articles
LIV Golf player Jon Rahm
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026