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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Simon Hovmand-Stilling: Better Collective on track for LatAm sports media leadership

Building on its acquisition of Playmaker Capital last year, Danish digital sports media group Better Collective is confident in its Latin American prospects -...

Anthony Joshua re-signs with Under Armour ahead of Ngannou bout

Ahead of his major heavyweight clash with mixed martial artist Francis Ngannou this Friday (8 March), Anthony Joshua has signed a new long-term deal...

L’Equipe is set for global expansion with IMG partnership

French sports media brand L’Equipe has appointed IMG as its first-ever global licensing representative in a multi-year deal.The IMG partnership aims to expand L'Equipe's...

Rio Ferdinand leads group to launch new multi-million pound football arena

Rio Ferdinand, alongside several former professional football players, is helping to launch a new multi-million pound arena in association with Ballerz. Launched by Roberto Carlos,...

Report: Ligue 1 hands McDonalds title rights axing UberEats

According to Daniel Riolo, Ligue 1 is set to name McDonalds as the title sponsor of the French top-flight league.This would signal the end...

FanDuel partners with Panthers ahead of North Carolina launch

FanDuel has added yet another US sports organisation to a sponsorship portfolio through a partnership with the Carolina Panthers of the NFL.The sportsbook, the...

Gary Neville joins Consello Strive UK as Chairman & Partner

Manchester United icon and sports media personality Gary Neville has become a partner and the Chairman of Consello Strive’s UK business.As the Chairman of...

Inter Milan set to name Betsson as shirt sponsor

Serie A’s Inter Milan are on the cusp of signing Betsson as its front-of-shirt sponsor for next season according to reports. According to FCInter1908.it, Inter...

Disney Star teams up with CricViz for cricket insights

Disney Star has appointed CricViz as data analysis and insights partner for the upcoming 2024 IPL and ICC Men’s T20 World Cup.The deal will...

Team GB and Aldi ink partnership extension ahead of Paris Olympics

Team GB and Aldi have announced they have extended their partnership through to 2032.The UK’s fourth-largest supermarket will be supporting Team GB athletes as...