AC Milan has formed a partnership with wefox, which sees the European insurtech become the club’s official insurance partner and its first-ever back-of-shirt partner.
Joining the Rossoneri’s portfolio of partners, the wefox logo will be displayed on the back of the men’s team playing kit, starting from the Serie A clash between AC Milan and Udinese on 25 February.
AC Milan Chief Revenue Officer, Casper Stylsvig, commented: “We are delighted to welcome wefox into our exclusive family of Premium Partners. Having the wefox logo incorporated into our iconic red and black jersey gives us great pride.
“While the logo on our shirt will certainly be the most tangible aspect of this partnership, we want this moment to be the beginning of an exciting journey for both brands and our fans across the globe.”
Through the partnership with AC Milan, wefox marks its official expansion into Italy, launching its insurance products in the market in March. The brand’s logo will also be visible in all Serie A and Coppa Italia games as well as in all friendlies.
Furthermore, the partners have also stated that they share a ‘strong process of modernisation and digitisation’ and values.
Julian Teicke, Founder and CEO at wefox, added: “As a football fan, it is incredibly exciting to be here today with the AC Milan team. From today we’ve not only got the backs of the AC Milan players but together, we’ve got the backs of the millions of AC Milan fans around the world.
“We’ll help to keep the players and fans safe – whether they are playing out on the field or buying motor insurance. We will provide them with insurance that is simple, easy and fit for purpose.
“It’s a great honour to stand here, shoulder to shoulder with AC Milan CEO Ivan Gazidis and Chief Revenue Officer Casper Stylsvig and we are looking forward to great success for everyone over the years ahead”.
In recent months, the team added to its list of partners in announcing a multi-year collaboration with SIRO, which joined the club as its new official hotel partner.
The deal with the innovative wellness hospitality experience looked to serve ‘elite and aspiring’ athletes alike, as well as those who are passionate about driving achievement in a ‘compelling, comprehensive’ destination.