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UFC Taps into NFTs for deeper engagement with Dapper Labs
January 21, 2022
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Fan Engagement
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Spurs releases 3D seat-selecting technology via Ticketmaster
January 21, 2022
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Media Rights
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ITV to show free-to-air Gallagher Premiership Rugby matches
January 21, 2022
UFC
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North America
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Francis Ngannou paid half of his UFC purse in crypto
January 20, 2022
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Latest News
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Hull City £30 million Acun Medya takeover complete
January 20, 2022
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Football
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Fans begin applications for FIFA World Cup Qatar 2022 tickets
January 20, 2022
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Partners
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Formula E calls for Copper.co to showcase digital asset technology
January 20, 2022
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Tennis
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Uniqlo continues commitment to wheelchair tennis in three year renewal
January 19, 2022
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Horse Racing
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Castore introduces new e-commerce store with Silverstone
January 19, 2022
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Fan Engagement
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Klarna unites with Chicago Bulls in fashion collaboration
January 19, 2022
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Esports
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Guild Esports builds £4.5m crypto partnership with Bitstamp
January 18, 2022
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Media Rights
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Sky Sports continues to show Northern Ireland football until 2025
January 18, 2022
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Partners
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International aquatics set to be hosted at pyramids of Giza
January 18, 2022
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Partners
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Bordeaux ends Winamax deal over tweets ‘not in partnership spirit’
January 17, 2022
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UK
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Vodafone encourages involvement in tennis with Wimbledon deal
January 17, 2022
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NFL
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Caesars Sportsbook named as Buffalo Bills’ sports betting partner
January 17, 2022
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Partners
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Pernambuco Football Federation enlists Betsson as latest partner
January 17, 2022
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North America
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Delta lands ‘supportive’ US Ski & Snowboard partnership
January 14, 2022
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Boxing
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888poker finds new cultural ambassador in middleweight champion boxer
January 14, 2022
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Rugby
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Castore launches new kit designs for USA Rugby players
January 14, 2022
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Integrity
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Sportradar strengthens Canadian Hockey League integrity measures
January 14, 2022
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North America
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Columbus Crew takes in Tipico as exclusive sports betting partner
January 14, 2022
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Europe
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Colo-Colo expands sponsor portfolio with ‘milestone’ Betsson deal
January 14, 2022
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Featured Articles
LIV Golf player Jon Rahm
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026