The Ghana Women’s Premier League has gained a new development partner in online gambling company Betway, in a deal agreed by the Ghana Football Association (GFA).
The collaboration sees Betway focus on supporting the teams and helping expand the league. Key benefits have been identified as a season-long mentorship programme with local and international resources for officials of the clubs under the auspices of Betway Ghana.
Prosper Harrison Addo, General Secretary of the Ghana Football Association, commented: “The Women’s Premier League has seen another level of progress over the last two years. The GFA is extremely happy to welcome a global brand such as Betway on board, as we continue to expand the frontiers of the Women’s game in Ghana.
“With the re-organisation of the Women’s Premier League and the support from Betway and a new incoming Television partner, we are guaranteed even more competitive matches, more talent identification and development, more excitement, and indeed, a great champion to represent Ghana at the CAF Women’s Champions League.”
Furthermore, the Super Group-owned brand will also provide training equipment for participating clubs, as well as an ‘amplified coverage’ of the league in collaboration with the Sports Writers Association (SWAG).
The company has stated that this will be targeted at drawing the ‘much-needed attention’ for activities of the Women’s Ghana Premier League.
“This is a league that has shown potential, hence the need for a communal approach in developing it,” added Kwabena Oppong-Nkrumah, Country Manager at Marketing at Betway Ghana.
“As a brand that believes in sports development, we believe supporting the women’s league in Ghana with unique innovations – such as sponsoring the league as development partners – will go a long way to help unbox talents in Women’s football and bring communal benefits to the nation as a whole.”
Last year, it was reported that the GFA missed out on a commercial deal with an unnamed sponsor valued at $5 million as a result of match-fixing allegations.
The governing body was supposedly ‘on the verge’ of sealing a multi-million pound sponsorship arrangement, before the deal was scrapped due to corruption claims, meaning the 2021/22 season was staged without a title sponsor.