Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Inside the Legends Charity Game build-up

Lisbon hosts a one-night stadium show that aims to raise seven figures for frontline causes. Insider Sport goes behind the scenes on broadcast, ticketing,...

Has the 2025 Club World Cup laid the groundwork for future...

The 2025 FIFA Club World Cup garnered an estimated 2.7 billion viewers across the competition, according to figures from FIFA. The competition, reformatted to become...

How SailGP shifts the model beyond the waves

Insider Sport speaks with SailGP Managing Director Andrew Thompson on the league’s ambition to redefine high-performance sailing. From the spectacle of hydrofoiling catamarans to...

Partnership Playbook: Betano, Hisense, and Ebury

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Camp Nou return delayed again – Why FC Barcelona are rushing...

On 28 May, 2023, FC Barcelona played its last match at the Camp Nou to undergo renovations. But over two years later, it is...

Q&A: Amusnet’s Ivo Georgiev on the Legends Charity Game and turning...

Lisbon, September 15.Before the conference halls fill and the panels begin, a different kind of opening act takes the stage - the Legends...

APT rules – Do Man City stand to make another £1bn?

The Premier League’s APT rules have been in force since 2021, and despite Manchester City settling its unlawful claims, why are they on the...

WSL opens with packed Emirates and new TV era

Arsenal’s 4–1 win before 38,142 at the Emirates set the tone for the Women’s Super League’s first weekend, as a new five-year domestic broadcast...

How the biggest live sports piracy site just fell

Egyptian law enforcement has worked with the Alliance for Creativity and Entertainment (ACE) to dismantle Streameast, a piracy network which operated through about 80...

Protest risk meets the finish line at La Vuelta

Stage 11 in Bilbao ended without a winner and with a clear message to rights-holders: protest is no longer a rare-event outlier but an...