Dream11 shutdown puts India’s jersey sponsor in doubt
India’s men’s and women’s cricket teams could take the field without a front-of-shirt sponsor as Dream11 winds down real-money gaming in response to sweeping...
Manchester United owner sues Spurs over Audi deal talks
Manchester United’s Sir Jim Ratcliffe has received a lawsuit regarding his company’s sponsorship of Tottenham Hotspur.The legal battle between Tottenham Hotspur and INEOS Automotive...
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we spotlight the biggest sponsorship and commercial stories shaping global sport.This week, Flamengo...
Long-time football marketing agency backs Baller League
Cross-over sports are gaining momentum as Baller League secures backing from TEAM, the agency behind the Champions League’s global growth.TEAM has partnered with Baller...
The women’s rugby fanbase has doubled in two years. What now?
Nearly half of today’s women’s rugby fans discovered the sport in the past two years, a shift that is reshaping who watches, how they...
Will LA28’s venue naming rights tip the Olympics into over-commercialisation?
LA28 has broken Olympic precedent by introducing venue naming rights. The move marks a new commercial model for the Games, reviving debate over whether...
Your football podcast has an FPL league – Here’s why
Experts reveal how Fantasy Premier League is helping football podcasts turn listeners into communities.Football podcasts are everywhere. From former professionals sharing stories from the...
What Manchester United gains from its Parimatch deal
Manchester United sets its sights on Asia and MENA with Parimatch partnership.Manchester United has confirmed Parimatch as its official betting partner across parts of...
Apple rumour grows as Manchester United nears partner hat‑trick
After their worst Premier League season, Manchester United land Coca‑Cola and Sokin, with a mystery third deal on the way.Manchester United has confirmed...
One year left: Industry speaks on Premier League gambling shirt ban
In April 2023, Premier League clubs unanimously voted for a ban on front-of-shirt sponsorships brandishing gambling companies. The ban comes into effect at the start...