Why digital engagement is the real EURO 2025 winner
EURO 2025 has been the platform this summer to exemplify the growth of women’s football, but its digital engagement that has FotMob championing the...
Women’s football is growing fast – far beyond Europe
While Europe celebrates record crowds and primetime drama, a parallel story is unfolding in Morocco.England’s Lionesses booked their place in the final of the...
Partnership Playbook: Guiness, Oatly, Mr Vegas
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...
Manchester United uses landmarks to make fans fall in love
Manchester United brings a supporter’s idea to life ahead of its US pre-season tourManchester United will mark the beginning of its North American pre-season...
BBC gives weekly stage to domestic women’s rugby in World Cup...
New broadcast deal positions Premiership Women’s Rugby at the heart of the BBC’s women’s sport coveragePremiership Women’s Rugby (PWR) is set for a major...
Etsy enters sports retail through WNBA player collaboration
The Icon Collection sees four athletes co-design products with Etsy sellers in a move that reflects growing alignment between creator platforms and athlete branding.Etsy...
PFL makes African play with Sporty Group partnership
The PFL is accelerating its African expansion through a wide-ranging deal with Sporty Group.The Professional Fighters League (PFL) has revealed a multi-year partnership with...
Sideline Moves: Patrice Evra steps into new ambassador role
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Legends Charity Game in Lisbon to raise millions for charity
Football icons from across the globe will unite in Lisbon on 15 September for the Legends Charity Game — a star-studded match between Portugal...
Friedkin Group launches Pursuit Sports to consolidate club ownership
The group’s next acquisition may not be a football club at all, with senior leadership signalling interest in expanding into North American sport and...