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Basketball
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Reebok inks new multi-year deal with the WNBA 
December 20, 2024
Villa Park, the home of Aston Villa.
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Football
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Aston Villa’s regeneration project to climb FFP mountain
December 19, 2024
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Data
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Kitman Labs to empower BSC Young Boys with performance data
December 18, 2024
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Latest News
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Luke Littler scores KP Nuts sponsorship ahead of PDC World Championships
December 18, 2024
eSports Winner Trophy Standing on a Stage in the Middle of the Computer Video Games Championship Arena. Two Rows of PC for Competing Teams. Stylish Neon Lights with Cool Area Design.
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Esports
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Riot Games introduces new betting policy for esports
December 18, 2024
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Football
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DFB agrees Deutsche Telekom agreement ahead of 2026 World Cup 
December 17, 2024
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Asia
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Tottenham Hotspur gains new sponsor in Tiger Beer
December 17, 2024
Buenos Aires, September 1st, 2024: 'Club Atlético Independiente' stadium in Avellaneda. Name of the stadium: "Libertadores de América - Ricardo Bochini". Aerial view from drone.
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Football
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Independiente inks gambling deal as Argentina proposes ad ban
December 17, 2024
Yerevan, Armenia - 30 May, 2020: Armenia Premier League 19 round. FC Ararat-Armenia - SC Shirak 1:1.
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Europe
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Armenian football strengthens commercial potential via FeedConstruct
December 16, 2024
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Football
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Subway signs multi-year deal for Women’s League Cup 
December 16, 2024
Celtic FC fans cheer during the match between Sydney and Celtic at Allianz Stadium on November 17, 2022 in Sydney, Australia.
BREAKING
Football
Time to read: 2 min
Celtic's record front-of-shirt deal with Dafabet renewed
December 16, 2024
London, UK 1st June 2024: Toni Kroos of Real Madrid during the UEFA Champions League 2023-24 Final football match between Borussia Dortmund and Real Madrid at the Wembley Stadium.
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Football
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Toni Kroos’ Icon League optimises sponsorships ahead of final
December 13, 2024
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Europe
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Women’s football fifth most attended sport in England in 2024
December 13, 2024
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Latest News
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NFL and Nike agree new 10-year extension to help grow its global reach
December 13, 2024
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Data
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FDC and Stats Perform to redefine storytelling in UK football
December 13, 2024
Darts star and gaming fanatic Luke Littler partners with Xbox
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Europe
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Darts star and gaming fanatic Luke Littler partners with Xbox
December 12, 2024
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Latest News
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UFC adds Corpay to growing international sponsorship base
December 11, 2024
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Golf
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Samsung to play integral role in TGL’s goal of ‘redefining golf’
December 10, 2024
Eredivisie
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Europe
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Dutch Eredivisie signs title sponsorship deal with VriendenLoterij
December 10, 2024
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Data
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Brentford FC renews Eyeball.Club deal to uncover more football talent
December 9, 2024
Kabaddi World Cup names title sponsor for first edition outside Asia
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Asia
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Kabaddi World Cup names title sponsor for first edition outside Asia
December 9, 2024
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Data
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Manchester City fans able to design 2026/27 third kit using Puma AI
December 9, 2024
ARC working on ‘getting racing as a betting product right’
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Europe
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ARC working on ‘getting racing as a betting product right’
December 6, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
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Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026