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North Berwick, Scotland, July 12th 2019: Aberdeen Standard Investments Scottish Open Golf Championship at the Renaissance Club. Rory McIlroy (NIR) watches carefully after driving on the first tee.
BREAKING
Golf
Time to read: 2 min
TGL ‘builds out commercial programme’ with FanDuel agreement
January 7, 2025
UFC event.
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Europe
Time to read: 2 min
UFC renews regional partnership with Russia’s Match TV
January 6, 2025
Darts scoring one hundred and eighty on a board.
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Latest News
Time to read: 3 min
Darts and Paddy Power combine to raise £1m for prostate cancer
January 3, 2025
BREAKING
Europe
Time to read: 2 min
PGA Tour signs Spain WBD deal while launching new media studio
January 3, 2025
MetLife Stadium
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Fan Engagement
Time to read: 3 min
FIFA finds hospitality partner for expanded 2025 Club World Cup
January 2, 2025
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Esports
Time to read: 5 min
Steven Salz, Rivlary: esports has been rightsizing not downsizing
December 31, 2024
EFL 'spygate' ruling to set a precedent for future surveillance breaches
BREAKING
Europe
Time to read: 2 min
EFL to trial referee VAR announcements in Carabao Cup semi-finals
December 31, 2024
Insider Sports’ Quotes of the Year Part Two: Hitting shots on target in the Web3 world
20:52
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Comment
Time to read: 6 min
Sport business on the airwaves: sponsorship controversies and Netflix’s boxing breakthrough
December 31, 2024
SportsGrid pens deal with leading golf influencer Paige Sprianac
BREAKING
Europe
Time to read: 2 min
Sky cements new golf deal with TGL
December 27, 2024
Olympic boxing
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Boxing
Time to read: 6 min
New directions for boxing and seizing Olympic opportunities - Insider Sport’s 2024 insights
December 27, 2024
BREAKING
Fan Engagement
Time to read: 2 min
Crypto.com enters sports trading for the first time
December 24, 2024
darts
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Comment
Time to read: 5 min
iGaming Daily: has Paddy Power hit the perfect 180 with its darts sponsorship?
December 24, 2024
credit: Gregory Reed/Shutterstock
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Horse Racing
Time to read: 2 min
Formula 1 and Crypto.com extend partnership until 2030
December 23, 2024
Manchester. England. 02.12.2008. Manchester United Football Stadium in Old Trafford in Manchester in the UK.
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Football
Time to read: 3 min
Manchester United opens new academy for aspiring creators
December 23, 2024
credit: LEVANTEMEDIA/Shutterstock
BREAKING
Football
Time to read: 2 min
La Liga continues to lend its expertise in UK to fuel football growth
December 20, 2024
LATVIA, RIGA - 18.05.23: Game Czech Republic vs Slovenia. IIHF 2023 Ice Hockey World Championship at Arena Riga.
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Latest News
Time to read: 3 min
Unibet strengthens ice hockey support with IIHF sponsorship
December 20, 2024
credit: Shutterstock
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Basketball
Time to read: 3 min
Reebok inks new multi-year deal with the WNBA 
December 20, 2024
Villa Park, the home of Aston Villa.
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Football
Time to read: 2 min
Aston Villa’s regeneration project to climb FFP mountain
December 19, 2024
credit: Maciej Rogowski Photo/Shutterstock
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Data
Time to read: 3 min
Kitman Labs to empower BSC Young Boys with performance data
December 18, 2024
credit: Michael Potts F1/Shutterstock
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Latest News
Time to read: 2 min
Luke Littler scores KP Nuts sponsorship ahead of PDC World Championships
December 18, 2024
eSports Winner Trophy Standing on a Stage in the Middle of the Computer Video Games Championship Arena. Two Rows of PC for Competing Teams. Stylish Neon Lights with Cool Area Design.
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Esports
Time to read: 2 min
Riot Games introduces new betting policy for esports
December 18, 2024
credit: Stefan Constantin 22/Shutterstock
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Football
Time to read: 2 min
DFB agrees Deutsche Telekom agreement ahead of 2026 World Cup 
December 17, 2024
credit: Shutterstock
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Asia
Time to read: 2 min
Tottenham Hotspur gains new sponsor in Tiger Beer
December 17, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026