Partnership Playbook: Puma, Coca-Cola, Monzo and more
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...
Fulham FC uses Oracle tech to power hospitality transformation
Craven Cottage and Fulham Pier enter a new phase of operational flexibility, as the club looks beyond football to full-scale entertainmentAs the 2025/26 season...
Wimbledon sets digital record as ticket resale cap threatens key funding...
AELTC warns proposed government reforms could endanger £500m debenture revenue as BBC celebrates historic Wimbledon audience numbersWimbledon 2025 may have set a new benchmark...
IPL brand value hits $3.9bn as franchises eye global sports investor...
RCB tops franchise rankings after their maiden title win as the IPL strengthens its appeal to private capital and reinforces its position as one...
ToonieBet named betting and casino partner of the Canadian Football League
Soft2Bet’s Canadian-facing brand ToonieBet secures Grey Cup rights and digital integrations across the leagueThe Canadian Football League (CFL) has announced a new partnership with...
Premier League adopts Adobe’s AI tools for digital transformation
The Premier League is seeking to provide customisable experiences through Adobe's AI solutions to support Fantasy players and social media users across the league's...
What women’s sport is teaching us about smarter sponsorship
New data from the Women’s Sport Trust highlights a shift in sponsorship effectiveness, with challenger brands delivering stronger results through relevance, authenticity and emotional...
This week: bet365, Karbon X, York Space systems, Xapo Bank, and...
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
IMG enters the arena with Esports World Cup deal
IMG joins the star-studded roster of the Esports World Cup as its latest partnerThe Esports World Cup has partnered with global sports marketing giant...
Decathlon to take full ownership of AG2R La Mondiale cycling team
French sporting goods giant to assume sole control ahead of 2026 seasonDecathlon is set to become the sole owner of the professional cycling team...
































