WNL targets 45% fan awareness after Euro triumph
Off the back of England’s back-to-back Euros wins, the Women’s National League is moving to turn tournament glory into lasting growth at the third...
Q&A: SBC’s Rasmus Sojmark on why the Legends Charity Game is...
As Lisbon prepares to welcome football royalty, SBC Founder and CEO Rasmus Sojmark sits down with Insider Sport to discuss the passion and purpose...
No more front and centre for football’s betting sponsorships
With the 2025/26 Premier League season looming, Nottingham Forest has become one of the final clubs to sign a front-of-shirt gambling sponsor before such...
Sideline Moves: Novak Djokovic joins roster of celebs investing in football
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Partnership Playbook: AWS, AAB, Ford, Polestar and more
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
Should the WSL embrace joint deals like La Liga?
La Liga’s VW deal shows how bundled sponsorships can elevate both the men's and women's game, raising questions about whether the WSL should take...
Indian sports revenue could shift amid Google and Meta probe
As Google and Meta face scrutiny over online betting ads, India’s crackdown could disrupt how sports platforms grow, advertise and engage fans.Last month, India’s...
World Aquatics has its head in the clouds
Global governing body unveils major cloud migration with Alibaba and extends US broadcast partnership with NBC, following end of Singapore 2025With the World Aquatics...
Burnley’s VR broadcast signals football’s next commercial goldmine
Burnley has announced a broadcast opportunity for supporters, promising to have marked a major step forward in how fans experience matches.Burnley FC’s new VR...
Is The Hundred England’s IPL moment or something riskier?
The ECB’s landmark franchise sales for The Hundred inject global capital into English cricket — but they also raise long-term questions about control, culture...