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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

AC Milan finds first ever back of shirt sponsor in wefox

AC Milan has formed a partnership with wefox, which sees the European insurtech become the club’s official insurance partner and its first-ever back-of-shirt partner.Joining...

Premier League broadcast rights return to Sky New Zealand

Sky New Zealand has secured the exclusive broadcast rights for the English Premier League for the next six years, beginning with the upcoming 2022/23...

Gainbridge gains ‘prominent’ exposure in Formula 1 Crypto.com Miami Grand Prix

South Florida Motorsports (SFM), the promoter of the Formula One Crypto.com Miami Grand Prix, has formed a multi-year founding partnership with Gainbridge.In collaboration with...

Crystal Palace expands sponsor portfolio with AstroPay addition

Crystal Palace FC and online payment solution provider AstroPay have signed a new agreement, with the latter named as the club’s training wear sponsor.As...

Alfa Romeo Orlen partners DRF Bets for 2022 F1 season

Alfa Romeo F1 Team Orlen has revealed that online and mobile wagering platform, DRF Bets, is its latest sponsor for the 2022 Formula One...

UCI pushes Mapei partnership forward ahead of 2023 World Championships

The Union Cycliste Internationale (UCI) has revealed that chemical manufacturing company, Mapei, is to become one of the official partners of the 2023 UCI...

Sportradar to provide bet monitoring to newly established US league

The United States Football League (USFL), a new professional American football league, has announced a foundational partnership with global sports technology company Sportradar.The league,...

UEFA reveals Socios.com as licensing product of its major competitions

UEFA has signed a sponsorship agreement with Socios.com as the fan token platform becomes a global licensing partner of the organisation.The collaboration also sees...

Newcastle tackles modern football challenges via StatsBomb IQ platform

Newcastle United has announced a partnership with football analytics specialist, StatsBomb, which will serve as the team's official data and analytics provider.The Premier League...

Icelandic football expands digitally with Genius Sports

The Icelandic Club Association (ÍTF) and the Icelandic Football Association (KSI) have revealed a partnership with Genius Sports as an official data, technology, and...