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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

PGA Tour players access NoBull training products in apparel partnership

The PGA Tour has formed a partnership with athletic wear brand NoBull to become the official training apparel and footwear of the PGA Tour...

Adidas suspends long-running Russian Football Union partnership

Adidas has announced the suspension of its collaboration with the Russian Football Union (RFS) with immediate effect.The decision comes as several high profile sports...

Bosco Aranguren to run DAZN’s Spanish operations following LaLiga rights

DAZN Group has appointed Bosco Aranguren to run its operations in Spain as the global sports and entertainment company’s new General Manager.From 18 April,...

NHL’s Russian business arrangements suspended

The Russian sports scene took another blow today in the aftermath of the invasion of Ukraine, as the National Hockey League (NHL) suspended its...

Teddy Sheringham shares football opinions as new 8Xbet ambassador

Former Manchester United and England striker, Teddy Sheringham, has been signed as the latest brand ambassador for sports betting and online casino operator, 8Xbet.The...

Gazprom promotion banned from UEFA’s Champions League amid Ukraine crisis

There is to be no advertisements from Gazprom during the next round of Champions League matches, as UEFA looks to end its partnership with...

Cazoo accelerates football exposure in becoming Valencia CF’s main partner

Valencia CF has signed a multi-year agreement with Cazoo, as the latter becomes the club’s main partner and shirt sponsor from the beginning of...

Kennedy becomes new face of AFL scoreboard in timekeeping partnership

The Australian Football League (AFL) has announced Kennedy as the official timekeeper of the league ahead of the 2022 Toyota AFL Premiership Season.The collaboration...

Man United end Russian Airlines Aeroflot sponsorship amid Ukraine conflict

Manchester United has announced the termination of its sponsorship agreement with Russian Airlines, Aeroflot, following the escalating conflict in Ukraine.In a statement, the Premier...

Cleveland Cavaliers plans to open VIP retail sportsbook with Caesars Entertainment

The Cleveland Cavaliers has named Caesars Sportsbook an official sports betting partner and Caesars Entertainment the official casino partner of the National Basketball Association...