NHL reaches wider TikTok community in music and entertainment-focused deal
The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) have formed a partnership with TikTok to deliver ‘original content and...
Toronto Maple Leafs forward signed by Bet99 in seven figure deal
The National Hockey League’s (NHL) Toronto Maple Leafs star Auston Matthews has been signed by Bet99 on an endorsement deal.According to SportsHandle, the Canadian...
Southampton FC and Sportsbet.io launch first bitcoin competition
Southampton Football Club has revealed its first-ever Bitcoin Hunt competition, in partnership with its main club partner, Sportsbet.io. The Premier League side stated that it...
David Green: BBC provides ‘significant cross-platform promotion’ for Bellator
Bellator MMA’s recent extension of its broadcast deal with the BBC has generated a significant expansion of the promotion’s European and UK focused operations.Originally...
Sporting Minds UK and Low6 push for positive mental health in...
UK-based charity, Sporting Minds UK, has formed a partnership with sports gamification technology company Low6.The collaboration looks to raise awareness of organisations which are...
LinkedIn connects with UEFA and FA in Women’s EURO 2022 sponsorship
UEFA and The FA have announced a partnership with professional social network, LinkedIn, which becomes the latest national sponsor of UEFA Women’s EURO 2022.Joining...
NFL and XFL create player development opportunities in ‘forward thinking’ deal
The National Football League (NFL) has formed an alliance with American football league, XFL, in creating innovation opportunities to ‘advance the game of football’.The...
DAZN set to secure LaLiga deal to bolster football content
Reports from Cotizalia have suggested that DAZN is coming close to sealing a sublicensing deal with Telco Telefónica for five weekly LaLiga matches, starting...
StarHub streams ‘accessible and affordable’ Premier League games
The Premier League has signed a broadcast partnership with StarHub in a six-year deal which sees the platform provide ‘open, agile and flexible access’...
UFC shown across 11 Eurasain countries with Setanta Sports
The Ultimate Fighting Championship (UFC) has entered into a broadcast deal with international pay-TV operator, Setanta Sports, which will stretch across 11 Eurasian countries. The...