NBA partners Coinbase in ‘exploring the future’ of fan engagement
The National Basketball Association (NBA) has announced a collaboration that sees Coinbase become its exclusive cryptocurrency platform partner.The deal marks the first ever cryptocurrency...
OneFootball aims to engage younger fans via Klefer streaming partnership
Klefer has signed an agreement with OneFootball to stream live matches and on-demand highlight clips from the Copa Intelbras do Brasil for the 2021...
Wolves accelerates US growth in Peak6 partnership
Fosun Sports, the holding entity that operates Wolverhampton Wanderers FC and its associated brands and businesses, has sold a minority share to US finance...
Arsenal produces ‘unique content’ with Expo 2020 Dubai
Arsenal FC has announced a partnership with Expo 2020 Dubai - the first World Expo hosted in the Middle East, Africa and South Asia...
ARC restructures All Weather Championship schedule and sponsors
Ahead of the ninth season of the All Weather Championship, the Arena Racing Company (ARC) has moved to restructure the schedule and venues of...
BWF extends HSBC partnership following COVID-19 effects
The Badminton World Federation (BWF) has extended its current partnership with HSBC bank by one year. The partnership with HSBC, the organisation’s principal global partner...
NBA develops ‘initiative experiences’ for fans with Google
The National Basketball Association (NBA) has announced a marketing and technology partnership with Google as Google Pixel becomes the official fan phone of the...
HPE provides ‘ultra-connected’ experiences to Commonwealth Games
Hewlett Packard Enterprise (HPE) has entered into an agreement to provide ‘secure and flexible ‘network connectivity to the Birmingham 2022 Commonwealth Games.The organisation has...
ICC signs new cryptocurrency exchange partner
The International Cricket Council (ICC) has announced a partnership with cryptocurrency platform, FTX, where it will become the official cryptocurrency exchange partner for ICC...
Bundesliga adds to global broadcasts via SPN India partnership
Bundesliga International has agreed to a deal with Sony Pictures Networks India (SPN) for the latter to access exclusive media rights to broadcast the...