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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Stats Perform tackles online abuse following Signify partnership

The impact of online abuse on professional sports is to be examined this Thursday in a webinar hosted by Stats Perform.In August 2021, the...

A-League Men net first time rebranding in Isuzu partnership

The A-League has secured Isuzu as its first naming rights sponsor in a three-year deal with the vehicle manufacturing company.As the season gets underway...

Bundesliga becomes part of fantasy game in Sorare partnership

Bundesliga has signed an agreement with Sorare to be part of a Non-Fungible Token (NFT) fantasy game in a bid to reach more fans.The...

Fulham FC to develop ‘global fanbase’ in Asiabet33 partnership

Fulham Football Club has announced a partnership with Asiabet33 as its official Asian betting partner for the remainder of the 2021/2022 season.The Championship side...

Irish FA secures ‘innovative’ five-year broadcasting deal with BBC

The Irish Football Association has secured a deal to broadcast 30 live streamed matches on BBC Sport NI as well as eight live TV...

NBA extends long term partnership with American Express

The National Basketball Association (NBA) has announced an extension of its current partnership with New York-based financial services provider American Express.The agreement will see...

Astropay gains exposure in first-time cricket deal

Astropay has entered the international cricket market after signing an agreement to sponsor Sri Lanka T20 ahead of the T20 World Cup.In collaboration with...

FloSports boosts ice hockey offering via HockeyTech acquisition

FloSports has announced its acquisition of HockeyTech, a live and on-demand hockey streaming platform and sports data provider to teams, leagues and national organisations.The...

Eleven diversifies Belgium football content with LIVENow deal

LIVENow has agreed a new partnership with Eleven to broadcast live La Liga and Serie A matches in Belgium on a pay-per-view (PPV) basis.Hoping...

Sky Deutschland strengthens NHL content

Sky Deutschland has acquired the German broadcasting rights for the National Hockey League (NHL) until 2025. In the collaboration, Sky is to televise 300 live...