Continental Tire gifts fans in MLS partnership renewal
Major League Soccer (MLS) has announced a renewal of its partnership with Continental Tire, in a bid to continue to advance the growth of...
Betway sponsors Stockholm Open acquiring ‘prominent branding’
The Stockholm Open has announced Betway’s sponsorship of the oldest Association of Tennis Professionals (ATP) tournament as its official betting partner.Commencing on 6 November,...
QPR confirm TebWin as betting partner whilst prioritising responsible gambling
Queens Park Rangers (QPR) has named online casino TebWin as the club's official betting partner for the 2021/22 season.The collaboration sees the blue and...
Mavericks boasts ‘good health equals victories’ in Therabody partnership
Dallas Mavericks has partnered with Therabody for a multiyear agreement to make the wellness innovator its official recovery partner.As the NBA team carries ‘good...
Betfred secures longest title partnership in Super League history
Betfred has announced a two-year extension to its existing deal with Super League Europe, taking it through to the end of the 2023 season.The...
PCA strengthens gamble awareness in partnership with EPIC
The Professional Cricketers’ Association (PCA) is to enhance education of the issues of gambling in the sport via a four-year partnership with EPIC Risk...
NHL renews Chemours partnership in sustainability push
The National Hockey League (NHL) has announced an extension of its deal with chemistry company Chemours to continue to provide environmentally and economically sustainable...
Chevron sponsors LGPA to ‘champion’ women in sports
The Ladies Professional Golf Association (LPGA), with IMG, has announced Chevron as the new title sponsor of The Chevron Championship through a six-year partnership.The...
Umbro unveils RFU home kits with first for women’s rugby
Umbro has revealed new England Rugby home kits to be worn by the England men’s and women’s teams for the 2021/22 season.For the first...
Eleven secures multi-territory AFC media rights
Eleven has acquired broadcasting rights to the Asian Football Federation (AFC) and is set to launch in multiple territories across Southeast Asia and Hong...