PepsiCo secures multi-layered UEFA Women’s football partnership
PepsiCo has struck a multi-year deal with UEFA Women’s football which will see the food, snack and beverage corporation become the main partner of...
Leeds United strikes ‘ground-breaking’ JD sleeve sponsorship
Leeds United has named sports fashion retailer JD as its official sleeve sponsor for the upcoming 2020/21 Premier League campaign.The agreement has been described...
EFL agrees Sky Sports streaming partnership for non-televised matches
Following a deal with Sky Sports, the EFL will implement a flexible framework to ensure that fans of the Championship, League 1 and League...
McLaren strengthens commercial portfolio with Miory Steel agreement
McLaren Racing has announced a multi-year Formula 1 partnership with Miory Steel which will see the electrolytic tinning and cold-rolled sheet provider be featured...
The esports report: Spotify partners with Riot Games whilst NSE strikes...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
ParalympicsGB seals Papa John’s partnership ahead of Tokyo Games
Pizza chain Papa John’s has been named as an official partner of the ParalympicsGB team ahead of the rescheduled Paralympic Games in Tokyo next...
FC Barcelona signs esports collaboration with Tencent
FC Barcelona has announced a strategic esports partnership with Tencent which covers competitive gaming competitions, education and industry exchange.As part of the collaboration, Barcelona...
Southampton names Sportsbet.io as new front-of-shirt sponsor
Southampton Football Club has announced that Sportsbet.io will be the club’s front-of-shirt sponsor for the 2020/21 campaign.As a result of the partnership, Sportsbet.io’s logo will...
Leicester City launches fully professional women’s team following acquisition
Leicester City has launched its first fully professional women’s football team after the Premier League side acquired Leicester City Women’s Football Club (LCWFC).LCWFC has been...
The FA strikes three-year Nationwide partnership to support grassroots football
The FA has signed a three-year partnership with Nationwide Building Society in an attempt to grow the governing bodies Respect programme, an initiative created...