NASCAR strengthens fan engagement with Motorsport.tv channel launch
NASCAR has boosted its fan engagement opportunities by launching a dedicated channel on Motorsport.tv, Motorsport Network's digital OTT platform devoted to racing and automotive...
MKF strengthens Florida stronghold with Tampa Bay Buccaneers deal
Monkey Knife Fight has secured a multi-year partnership with the NFL's Tampa Bay Buccaneers with the deal seeing the fantasy sports gaming platform gain...
Bristol City agrees front-of-shirt sponsorship deal with MansionBet
Bristol City has struck a partnership with online sports betting operator MansionBet which will see the firm become the front-of-shirt sponsor for the EFL...
St Lucia Zouks names Indibet as main sponsor for CPL campaign
Hero Caribbean Premier League (CPL) side St Lucia Zouks has named Indibet as the club's main sponsor following the return of T20 cricket in...
BMW and Porsche finalise V10 R-League sim racing line-up
The V10 R-League has announced that BMW and Porsche will be the final participants for its inaugural season, taking the total to eight competitors.Both...
Swansea drops gambling sponsorship following university agreement
Swansea City has announced that Swansea University will be the club’s new front-of-shirt sponsor for the upcoming EFL campaign.As a result of the deal,...
AS Monaco strikes expanded Afflelou agreement
AS Monaco has expanded and extended its partnership with the Afflelou group allowing for greater viability across the Ligue 1 side’s digital platforms.Additionally, the ...
CSM: Why more football clubs are transitioning into esports
Football is one of the biggest sports in the world, with Premier League clubs generating an estimated £1.55 billion in commercial revenue for the...
Atalanta strikes front-of-shirt sponsorship deal with Plus500
Further enhancing its football portfolio, technology platform Plus500 has struck a three-year front-of-shirt partnership with Atalanta B.C.The deal sees Plus500 become the Serie A...
Super League delivers Papa John’s partnership for post-game boost
The Betfred Super League has signed a partnership with Pizza company Papa John’s, with the firm gaining a variety of branding rights during the...