IRFU secures four-year Canterbury extension
The Irish Rugby Football Union (IRFU) has renewed its partnership with sportswear brand Canterbury for a further four years until 2024.As part of the...
NHL opts for remote production with cloud-based firm Blackbird
The NHL has partnered with Blackbird plc to deploy its cloud-based video editing platform providing the league with remote video production capabilities.Blackbird will assist...
Sunderland partners with GAS to become front of shirt sponsor
Sunderland AFC has revealed that Great Annual Savings Group (GAS) will be the club’s new front of shirt sponsor after becoming a principal partner...
Liverpool strikes global partnership with the country of Mauritius
Liverpool FC has signed a three year global partnership with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius as the East African...
2022 Winter Olympics serves Yum China as latest sponsor
The 2022 Olympic and Paralympic Winter Games in Beijing continues to develop its partnership portfolio after securing Yum China Holdings as the competition’s official...
Gloucestershire Cricket takes off with Cayman Islands sponsorship
Gloucestershire Cricket has announced the signing of the Cayman Islands Department of Tourism (CIDOT) as its new front of shirt sponsor.The deal, which begins...
Newcastle United strikes extension with online sportsbook FUN88
Newcastle United has extended its partnership with online casino and sportsbook FUN88 after agreeing a new long-term commercial agreement.The agreement sees FUN88 continue to...
Formula E boosts Chinese engagement with Kuaishou ‘strategic alliance’
Formula E has entered into a ‘strategic alliance’ with Chinese short video platform Kuaishou in which the Tencent-backed brand will become the competition's exclusive...
Leicester Tigers finds new main partner in Topps Tiles
Premiership Rugby side Leicester Tigers has signed an agreement with Topps Tiles that will see the firm replace Holland and Barrett as the side’s...
LA Galaxy and LA Kings secure MKF partnership following AEG deal
Sports and live entertainment company AEG has signed a ‘strategic new marketing partnership’ with Monkey Knife Fight (MKF) that will see the fantasy sports...