US Sports analyst Pat McAfee strikes new deal with FanDuel Group
US sports analyst Pat McAfee has confirmed an extension to his partnership with the FanDuel Group.Focusing on fan engagement, the deal will mean the...
Atos continues Olympic partnership to 2024
Atos, a global specialist in digital transformation, has extended its longstanding partnership with the International Olympic Committee (IOC), through to 2024.Atos will extend its...
Gambling companies banned from sponsoring La Liga teams
New measures introduced by Spain’s Minister of Consumer Affairs, Alberto Garzón, will put an end to gambling companies sponsoring La Liga teams.The ruling, which...
UFC strengthens partnership with Parimatch
UFC, the world’s premier mixed martial arts organisation, and international betting and technology platform Parimatch have announced the renewal of their partnership that will...
Rossoneri links with Roc Nation
Fresh off the club’s win over Juventus, AC Milan has joined forces with one of the world’s leading entertainment companies Roc Nation.The new partnership is...
Stateside push? Expanding the boundaries of cricket engagement
The US market has emerged as a surprise market of interest for cricket, as it looks to continue the momentum it had built up...
ONE enhances fan engagement with Microsoft deal
ONE Championship has agreed a new partnership with Microsoft which will see the duo ‘transform’ the Singapore-based mixed martial arts promotion's digital fan experiences.Under...
Major sports organisations join line-up for SBC Digital Summit North America
Professional sports are finally on their way back, but how did it happen, what role do fans play in the new set-ups and what...
Harfid scores Schalke 04 premium partnership
Schalke 04 has strengthened its relationship with construction and project management company Harfid by announcing that the firm will be the Bundesliga side’s premium...
Cricket legend Brett Lee becomes Sportsbet.io ambassador
Sportsbet.io has entered into cricket sponsorship after announcing that former Australian international Brett Lee will be the cryptocurrency sports betting website's new brand ambassador.Brett’s...