NHL makes ‘power play’ with extension of Snapchat deal
The NHL has agreed a new multi-year partnership with Snapchat to add more ice hockey content to the mobile app.The league’s Snapchat channel will...
Taking a club’s fan base to the next level with esports
Esports has been on the rise now for quite a few years. We all know this. Yet, there’s something different to consider when major...
EFL extends partnership with Thai Airways
The English Football League (EFL) has strengthened its relationship with Thai Airways, allowing the firm to benefit from a digital and in stadia presence...
NBA Digital embarks upon social growth with Facebook Watch
NBA Digital, jointly-managed by the NBA and Turner Sports, has confirmed its social expansion with the NBA, WNBA, NBA G League and NBA 2K...
Dean Akinjobi, CEO Football Media: The crucial steps to maximising partnerships
Brands are consistently striving to reach the widest audience through partnerships with football clubs, the best strategy for achieving this however, is not always...
Everton FC steps up retail presence with Fanatics deal
Everton Football Club has strengthened its hand within sports merchandising, expanding its partnership with official retail partner Fanatics.The long-term deal sees Everton positioned among...
Manchester United gets new partner in Maui Jim
Manchester United has confirmed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.The partnership means Maui Jim will supply the Manchester United...
The evolution of Premier League hospitality
Going to a football match can be quite the experience these days. If you have been lucky enough to attend a Premier League fixture...
Mobile growth continues for Manchester United
Manchester United has benefited from exponential mobile growth, as the club reported positive financial figures for the 2019 fiscal second quarter ended 31 December...
Ascend FS and SBC announce partnership ahead of Betting on Sports...
Ascend FS, the market leader in data-driven charitable fundraising solutions and sponsorship activation in the gaming sector, has been officially named a Supporting Partner...