Nike strikes exclusive partnership with MLB
Nike has announced that from the start of the 2020 season, it will become the exclusive provider of Major League Baseball’s on-field jerseys, including...
European football and the untapped Chinese market
With a population of just under 1.5 billion people, China is still the largest of the ‘untapped’ markets for European football clubs.Football in China...
QPR unveils sleeve sponsorship deal for FA Cup clash
Queens Park Rangers has confirmed a new sponsorship deal for this weekend’s FA Cup clash with Portsmouth at Fratton Park.The Championship club will...
Sportpesa reported to be on the brink of “milestone” F1 partnership
Motorsport community RaceFans.net has reported that a two year sponsorship deal between Formula 1 team ‘Racing Point’ and online betting operator Sportpesa has been...
Betway strengthens esports footprint with Berlin International Gaming
Online bookmaker Betway has confirmed a deal to sponsor German esports team Berlin International Gaming (BIG).The two-year agreement strengthens Betway's presence within esports as...
Chicago Fire dials up sponsorship portfolio with Motorola deal
The Chicago Fire Soccer Club and Motorola have confirmed a three-year partnership which sees the Chicago-based mobile communications company become the official jersey partner...
Red Sox legend Ortiz strikes deal to become Foxwoods brand ambassador
Boston Red Sox icon and Fox Sports analyst, David Ortiz has signed a deal to become a designated ambassador of Foxwoods Resort Casino.The 10-time All...
Bayern Munich strengthens Asian presence with new partnership
FC Bayern Munich has united with Lux Asia Pacific, to strengthen the club's presence within Asia.Headquartered in Singapore, the supplier of premium water purification...
TSV 1860 Munich launches League of Legends team with PENTA Sports
German 3. Liga football club TSV 1860 Munich has joined forces with Esports organisation PENTA Sports to launch a joint League of Legends team,...
NFL sharpens sponsorship portfolio with new home improvement partner
The National Football League has expanded its sponsorship portfolio announcing Lowe’s Companies as its new official home improvement retail partner.The exclusive, multi-year sponsorship grants...