Wolves enters Chinese esports market with Weibo collaboration
UK Premier League team Wolverhampton Wanderers F.C., alongside its esports division, have teamed up with Shanghai-based Weibo esports Club to form a new collaborative...
FA kick-off partnership with PayPal to improve grassroots payments
The Football Association (FA) has announced an official payments partnership with PayPal alongside the launch of a new smartphone app that aims to transform...
ITTF extends partnership with 12Bet
The ITTF (International Table Tennis Federation) has strengthened its partnership with 12BET, with the brand becoming its official international betting partner for the biggest...
MGM Resorts named as title sponsor of 2019 MGM MLB Opening...
MGM Resorts has been named by Major League Baseball (MLB), Major League Baseball Players Association (MLBPA) and MGM Resorts International as the title sponsor...
Netball NI significantly grows its partnership network ahead of Netball World...
In the run up to this year’s Netball World Cup, which is set to take place from the 12 - 21 July in Liverpool,...
MLS unites with Twitch for broadcasting expansion
Major League Soccer (MLS) has unveiled a one-year broadcasting partnership with Twitch.The partnership, which commences next month, will see the MLS start streaming the second season of...
Six Nations fan engagement soars as England tipped for Grand-slam win
Fan engagement for the Six Nations has soared after UK punters placed 26 per cent more bets on the tournament in comparison to this...
Yahoo Sports partners with New York Mets for deeper mobile engagement
The New York Mets are seeking to deepen mobile social engagement, unveiling Queens Baseball Club, a new and unprecedented membership platform for Mets’ fans...
Manchester United strengthens commercial footprint with Marriott
Manchester United has continued to showcase its commercial power announcing a new multi-year marketing partnership with Marriott International.As part of the agreement, the...
Formula 1 unites with Netflix to provide intimate access to fans
Formula 1 has united with Netflix to unveil details for the much anticipated docuseries, Formula 1: Drive to Survive, which will launch on the...