Infinite Athlete & Gemini Sports unite to develop new AI sports platform

credit: Shutterstock
credit: Shutterstock

Sports technology platform Infinite Athlete has joined forces with Gemini Sports Analytics to create an artificial intelligence (AI) sports platform. 

The overarching aim for the new AI platform is to help sports teams and organisations to make more in-depth and accurate decisions on and off the field as the technology continues to spread its influence across sports. 

Gemini Sports will leverage Infinite Athlete’s AI-driven FusionFeed technology to create new insights for sports teams and organisations, helping coaching staffs and front offices with their data analysis. 

There will be a focus on sports recruitment, strategy and performance, with Gemini’s data being complimented by Infinite Athlete’s tech stack, designed for multiple sports. 

Jake Schuster, Chief Executive of Gemini Sports Analytics, said: “This partnership will allow teams to do more with less and address complex questions quickly. 

“It also allows for mutual clients to quickly onboard, reduce data ingestion and monitoring headaches, and leverage our numerous data partner relationships to leverage multiple enhanced data feeds from one source in order to more easily drive value from their rich internal and external datasets.”

The partnership comes following a $3.25m seed funding round for Gemini Sports which will enable the company to develop its AI cloud-based insight platform for clients such as the Indianapolis Colts and US college Texas A&M

Infinite Athlete has also seen considerable growth over the past several years. The sports tech company became the front-of-shirt sponsor for Chelsea FC last summer, leveraging the Premier League club’s stature to enhance its visibility and brand across the UK. 

Charlie Ebersol, CEO of Infinite Athlete, spoke to Insider Sport on how the Chelsea deal came together, as well as the vast potential AI-powered sports data can play in football and other potential sports ventures in the future.  

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