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Man putting a golf ball into the hole.
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Golf
Time to read: 2 min
New Zealand Open tees up excitement with TAB partnership
February 9, 2024
credit: Hanover Sport
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Europe
Time to read: 3 min
Hanover Sport enlists roster of industry veterans to unlock new sporting strategies
February 9, 2024
credit: Shutterstock
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Golf
Time to read: 2 min
England Golf & Zellar aim to make golf greener
February 9, 2024
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Fan Engagement
Time to read: 4 min
Atlético Mineiro CCO on why Brazil betting is a “watershed moment” for football
February 9, 2024
The trinity statue outside of Old Trafford.
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Football
Time to read: 2 min
Manchester United & Stone Roses fuses fashion with football
February 9, 2024
credit: Shutterstock
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Basketball
Time to read: 3 min
DAZN brings FIBA’s Courtside 1891 to deliver basketball content
February 9, 2024
Sign outside of Fenway Park, that reads "BOSTON RED SOX".
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Latest News
Time to read: 3 min
Boston Red Sox to feature in Netflix’s first MLB documentary
February 8, 2024
West Ham crest on floor in stadium.
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Features
Time to read: 7 min
West Ham women’s VP Queenie Porter reveals the keys to commercial growth for women’s football
February 8, 2024
Argentina football team crest on its kit.
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Football
Time to read: 3 min
Argentina’s football teams signs deal with American Express
February 8, 2024
Old Trafford
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Football
Time to read: 2 min
Ratcliffe hopes Old Trafford will become ‘Wembley of the North’
February 7, 2024
credit: Shutterstock
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Horse Racing
Time to read: 2 min
Ferrari renews ZCG partnership to extend innovation plans
February 7, 2024
A Williams Racing F1 car on a track.
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Horse Racing
Time to read: 2 min
Williams Racing fires up an old partnership with Komatsu
February 7, 2024
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Features & Analysis
Time to read: 2 min
Report: Grealish adds Pepsi to growing lucrative sponsorship portfolio
February 7, 2024
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Football
Time to read: 2 min
AC Milan partners with ComeAve & Tamias for innovative shopping experience
February 6, 2024
credit: England Golf
01:03:13
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Fan Engagement
Time to read: 6 min
Why England Golf is ensuring opportunities for young people to support the sport's next generation
February 6, 2024
AFC Bournemouth and Asset Alliance Group holding up football kit to signify their new deal.
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Football
Time to read: 2 min
AFC Bournemouth signs partnership with Asset Alliance Group
February 5, 2024
credit: Shutterstock
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Features & Analysis
Time to read: 2 min
MetLife Stadium to host 2026 FIFA World Cup final
February 5, 2024
Real Madrid first-team players posing in new sponsored kits.
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Football
Time to read: 2 min
Real Madrid secures first-ever kit sleeve sponsorship
February 5, 2024
credit: Shutterstock
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Horse Racing
Time to read: 2 min
McLaren adds Airwallex to growing partnership portfolio
February 5, 2024
Marcus Rashford taking a penalty.
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Football
Time to read: 2 min
Manchester United launches co-branded energy drink
February 5, 2024
Two pringles cans
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Esports
Time to read: 2 min
NSE stacks up its partnership roster with Pringles
February 2, 2024
credit: Shutterstock
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Fan Engagement
Time to read: 2 min
Caesars prepares for Super Bowl LVIII with range of new betting props
February 2, 2024
Sports giant Endeavor combines IMG Arena and OpenBet assets
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Europe
Time to read: 3 min
Sports giant Endeavor combines IMG Arena and OpenBet assets
February 2, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026