Betting data deals driving profitability for Genius Sports
The commercial value of sports data and technology continues to be laid bare by the financial performance of the various firms active in this...
MLS’ QUEST to engage the next-generation of US soccer fans
Major League Soccer (MLS) is experiencing a new growth phase, fuelled by increasing viewership, attendances and revenue, which in large part can be attributed...
Argentine football club “lack respect” by fielding influencer
Top-flight Argentine football club Deportivo Riestra has faced criticism after fielding an influencer in a league match on Monday (11 November) to promote an...
OpenBet and IMG Arena to embark on new path as Endeavor...
UFC and WWE owner Endeavor Group Holdings has agreed to sell its sportsbook platform OpenBet and sports data provider IMG Arena via a management...
NFL eyeing up Dublin fixture in next step for international series
Roger Goodell, NFL Commissioner, has mentioned the possibility of an international game held in Ireland as the league looks to significantly step up its...
Zverev and Bitpanda unite with shared ‘high standards’
Alexander Zverev, the world’s second-ranked tennis player, has signed a three-year exclusive partnership with crypto platform Bitpanda.As part of the agreement, Zverev will showcase...
Ferrari F1 Team brings IBM onboard to enhance its digital presence
F1’s Scuderia Ferrari has inked a multi-year partnership agreement with IBM to curate and develop engaging digital content for its fanbase. IBM will become Ferrari’s...
Can Tranmere Rovers replicate the Wrexham effect with A$AP Rocky?
British football is in high demand it seems, and not just from the Premier League’s worldwide fanbase. Big name celebrities, particularly North American ones,...
FC Barcelona signs long-term, lucrative deal extension with Nike
After more than 25 years as partners, FC Barcelona will continue to wear Nike kits for the foreseeable future as the two entities reached...
Premier Soccer League doubles down on responsible betting
Social responsibility has become a core focus in sports betting marketing, with responsible gambling an integral part of campaigns across various markets.Earlier this week,...