WNBA finals revamped as league notes increase in audience engagement
The governing board of the Women’s National Basketball Association (WNBA) has responded to an uptick in demand for the tournament with a structural revamp.Under...
German Football Association betting partner to stop accepting amateur match wagers
One of Germany’s largest sportsbooks and a key partner of the country's football system has opted to cease offering betting on amateur football matches.Interwetten,...
DP World Tour deepens ties with OlyBet at Open de France
DP World Tour has expanded its partnership with its official European betting partner OlyBet, naming the brand an official partner of the Open de...
F1 continues younger audience focus with Hot Wheels deal
Formula 1 has revealed a licensing partnership to create F1-themed Hot Wheels products, launching the first product today (10 October).The first product will see...
Atlético Madrid renames stadium in €300m deal with Riyadh Air
Atlético Madrid has reached a nine-year agreement with Riyadh Air to become the title sponsor of the club’s stadium. Following the deal, the stadium will...
Brazil Football Confederation warns clubs unlicensed betting sponsorships will be banned
Despite the upcoming launch of the Brazilian sports betting market on the horizon, the Brazilian Football Confederation (CBF) has warned clubs a sponsorship ban...
Asahi extends Rugby World Cup partnership through 2029
World Rugby has extended its partnership with Asahi Super Dry, making the beer brand the principal partner for all men’s and women’s Rugby World...
La Liga agrees three-year deal for Riyadh Season to become official...
Saudi Arabia continues its push for sports internationalisation as Riyadh Season has secured a three-year sponsorship of La Liga. The Spanish top-flight football league announced...
Genius Sports launches FANHub for maximised fan marketing
Sports technology firm Genius Sports officially launched its omnichannel marketing platform designed to reach new and existing sports fans. Genius Sports’ FANHub is custom-built and...
Super League Final remains at Old Trafford for next three years
Ahead of this weekend’s 27th Super League Grand Final, the Rugby Football League (RFL) has confirmed that the final’s perennial home of Old Trafford...