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BREAKING
Fan Engagement
Time to read: 2 min
IMG selected by Club América to strengthen the club’s visibility in the US
November 2, 2023
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Boxing
Time to read: 5 min
Why 'it's time' for LatAm betting operators to embrace UFC
November 2, 2023
Stake.com and Lucky Block ink MMA deals in latest sports marketing push
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Fan Engagement
Time to read: 2 min
UFC's Sean O'Malley to star in PrizePicks' latest DFS launch
November 1, 2023
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Football
Time to read: 2 min
Crystal Palace to launch unique watches via About Vintage
November 1, 2023
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Basketball
Time to read: 2 min
FC Bayern Basketball nets betting sponsorship with Interwetten 
October 31, 2023
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Fan Engagement
Time to read: 1 min
Leeds United unveils ‘exciting’ new sports betting partner 12BET
October 31, 2023
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Fan Engagement
Time to read: 2 min
DAZN extends F1 broadcasting rights in Spain for three more seasons 
October 30, 2023
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Basketball
Time to read: 3 min
Forbes: average NBA team valuation soars 35%
October 30, 2023
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Features & Analysis
Time to read: 3 min
Report: Australia’s NRL in talks with sports betting firms to phase out jersey sponsorships
October 30, 2023
Real Madrid logo on a white flag.
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Fan Engagement
Time to read: 2 min
Real Madrid links with Saudi Investment Bank 
October 30, 2023
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Football
Time to read: 2 min
AC Milan and Gatorade extend Serie A collaboration 
October 27, 2023
Credit: Shutterstock
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Football
Time to read: 2 min
Coca-Cola named global sponsor of UEFA EURO 2024
October 27, 2023
BREAKING
Basketball
Time to read: 1 min
BetMGM unites with Sportradar to elevate NBA engagement  
October 27, 2023
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Basketball
Time to read: 2 min
Chicago Bulls and Klarna to strengthen focus on fandom and unique experiences
October 26, 2023
AFA
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Fan Engagement
Time to read: 3 min
AFA eyes global brand expansion in partnership with Fanatics
October 26, 2023
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Basketball
Time to read: 3 min
Denver Nuggets to ‘give back more to the community’ with new Ibotta partnership
October 25, 2023
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Latest News
Time to read: 2 min
UFC lands lucrative deal with Bud Light 
October 25, 2023
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Esports
Time to read: 3 min
ESI London 2023: HSBC & EXCEL shine light on esports financial literacy
October 25, 2023
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Fan Engagement
Time to read: 3 min
Flutter and ITV to showcase the “inner story” of horseracing in new six-part series
October 24, 2023
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Europe
Time to read: 2 min
Real Betis gets OlyBet backing for three more seasons 
October 24, 2023
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Fan Engagement
Time to read: 5 min
Volleyball World CEO: key strategies to maximising fan engagement ahead of the Olympics 
October 24, 2023
Kansas City skyline.
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Football
Time to read: 2 min
Kansas City Current signs stadium naming rights deal with CPKC
October 23, 2023
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Fan Engagement
Time to read: 2 min
Tennis Channel brings Sportradar onboard for a DTC streaming overhaul 
October 23, 2023
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026