ParalympicsGB renews Adidas deal after Paris games success
ParalympicsGB has extended its partnership with Adidas, continuing the duo’s collaboration for another eight years.Under the terms of the renewed agreement, Adidas will continue...
Andy Mitchell, Serie A USA: building up stateside soccer before and...
Soccer, or football as its European founders prefer to call it, is enjoying a stateside surge. The value and audience of the US’ domestic...
Huge media coverage secured for French racing’s flagship fixture
Horse racing media group HBA Media has secured wide visibility for one of its flagship French assets, the Qatar Prix de l’Arc de Triomphe,...
Chelsea boosts supporter relations amid ownership uncertainty
Chelsea FC has announced its fan engagement plan for the 2024/25 season, highlighting the growth of its Supporter Relations department and various initiatives.This plan...
Delhi Capitals takes majority stake in Hampshire Cricket Club
Hampshire Cricket Club is set to be acquired by Indian multinational enterprise GMR Global Pte Ltd (GGPL), which has secured a majority stake in...
Genius Sports hires Google tech director to oversee AI capabilities
Sports data and technology firm Genius Sports has named Mark Kropf as its new Chief Technology Officer at a time of increased AI adoption...
UKGC takes aim at Sorare for operating unlicensed gambling platform
Britain’s betting regulator, the UK Gambling Commission (UKGC), has charged football-themed NFT platform Sorare.com with unlicensed gambling.The UKGC has sought to prosecute Sorare for...
SBC Awards: The 2024 Winners Revealed
Soft2Bet, Betsson Group and Kaizen Gaming were among the standout winners at the 2024 SBC Awards, marking the event's debut in Lisbon.Held on Thursday...
Wolves builds on US preseason tour with Visit Lauderdale deal
Wolverhampton Wanderers has named Visit Lauderdale as its official destination partner for the 2024/25 season.This agreement follows Wolves' two-week pre-season training camp in Greater...
Benfica strengthens presence in Africa with 888Africa
SL Benfica has identified Angola and Mozambique as ‘important’ regions in its global strategy after forming a partnership with the betting brand 888Africa.As the...