Corinthians maintains betting partner in face of licensing debates
Brazilian top-flight football club Corinthians has continued its primary sponsorship with Esportes da Sorte, a betting and gaming group, despite some licensing concerns.Esportes da...
Novibet becomes official betting partner of NBA in Greece
Online sports betting platform Novibet has struck a partnership with the NBA to become the league’s official betting partner in Greece. The company becomes the...
Genius Sports partners LA Rams in latest NFL push
Genius Sports has signed its latest US partner, putting pen to paper with Los Angeles Rams of the National Football League (NFL).The UK-founded sportstech...
Boxxer secures partnership with Betfred for upcoming shows
UK boxing promotion BOXXER has announced a partnership with Betfred, making the sportsbook its official partner in an all-Manchester collaboration.As part of the agreement,...
WNBA finals revamped as league notes increase in audience engagement
The governing board of the Women’s National Basketball Association (WNBA) has responded to an uptick in demand for the tournament with a structural revamp.Under...
German Football Association betting partner to stop accepting amateur match wagers
One of Germany’s largest sportsbooks and a key partner of the country's football system has opted to cease offering betting on amateur football matches.Interwetten,...
DP World Tour deepens ties with OlyBet at Open de France
DP World Tour has expanded its partnership with its official European betting partner OlyBet, naming the brand an official partner of the Open de...
F1 continues younger audience focus with Hot Wheels deal
Formula 1 has revealed a licensing partnership to create F1-themed Hot Wheels products, launching the first product today (10 October).The first product will see...
Atlético Madrid renames stadium in €300m deal with Riyadh Air
Atlético Madrid has reached a nine-year agreement with Riyadh Air to become the title sponsor of the club’s stadium. Following the deal, the stadium will...
Brazil Football Confederation warns clubs unlicensed betting sponsorships will be banned
Despite the upcoming launch of the Brazilian sports betting market on the horizon, the Brazilian Football Confederation (CBF) has warned clubs a sponsorship ban...