Formula 1 builds on Americas momentum with new Amex agreement
Formula 1 has extended its partnership with American Express, making the latter a global partner of the motorsport organisation.Through this new partnership, F1 has...
NHL renews long-standing military support partnership
The National Hockey League (NHL) has renewed its US partnership with the Navy Federal Credit Union, continuing a deal dating back over six years.Terms...
Saudi’s Riyadh Season deepens UK boxing relationship with BOXXER
Saudi Arabian sports events organisation Riyadh Season launched a major new partnership with British boxing promotion BOXXER. The first Riyadh Season-headlined BOXXER show, ‘High Voltage’,...
Golden State Warriors dive into blockchain with Coinbase
Ahead of the start of the new NBA season, the Golden State Warriors have partnered with cryptocurrency exchange Coinbase. The Warriors named Coinbase as its...
NHL doubles down in Nordics with two betting partnerships
The US National Hockey League (NHL) has signed separate deals with two prominent betting operators in Europe’s Nordics region.Firstly, the league has renewed its...
Kitman Labs extends Rangers partnership to optimise talent performance
Software-as-a-Service company Kitman Labs has extended its partnership with Rangers FC in a bid to expand on its usage of the Performance Medicine, Optimisation...
Labour vows to hear new evidence on Gambling advertising
The government is actively reviewing new policies and strategies to reduce gambling harms, including examining recent research on gambling advertising.Stephanie Peacock, the Secretary of...
MLS and TikTok team up for Messi-centric experience
North America's top football league, MLS, has launched a new initiative called 'Messi Cam' in collaboration with TikTok.This weekend, fans worldwide can watch Lionel...
FC Barcelona-Atletico set to become first league game held in the...
The 22 December La Liga fixture between FC Barcelona and Atletico Madrid is reportedly set to be held in Miami, Florida after the Royal...
Sportradar to enter next phase of NBA fan evolution with suite...
Sportradar is expanding its partnership with the NBA through the launch of a new suite of next-generation products designed to elevate fan engagement with...