Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Location confirmed for new Sphere entertainment venue

Building on the success of the Sphere in Las Vegas, plans have been announced to develop a second venue in Abu Dhabi, United Arab...

US largest online bookmaker signs EuroLeague basketball media deal

FanDuel, the leading US online sports betting operator by market share, has signed a broadcasting arrangement with the EuroLeague, the pan-European basketball league.The company...

T-Mobile becomes official partner of McLaren F1 team

McLaren F1 Racing has announced T-Mobile as an official partner of the team for the upcoming US Grand Prix. T-Mobile will become an exclusive 5G...

A-League eyeing up sponsorship opportunities in Stats Perform data renewal

The Australian and New Zealand A-League is seeking to expand its sponsor inventory, renewing its media data partnership with Stats Perform to do so.Under...

Insider Sport to provide on-the-ground coverage of SPORTEL Monaco

The Insider Sport team is getting ready to attend the Sportel Monaco conference taking place later this month, preparing for a range of conference...

Borussia Dortmund unlocks AI-powered content in new deal

Borussia Dortmund has announced a multi-year partnership with AI-driven content platform WSC Sports to boost fan engagement.Under the agreement, the Bundesliga club gains access...

Corinthians maintains betting partner in face of licensing debates

Brazilian top-flight football club Corinthians has continued its primary sponsorship with Esportes da Sorte, a betting and gaming group, despite some licensing concerns.Esportes da...

Novibet becomes official betting partner of NBA in Greece

Online sports betting platform Novibet has struck a partnership with the NBA to become the league’s official betting partner in Greece. The company becomes the...

Genius Sports partners LA Rams in latest NFL push

Genius Sports has signed its latest US partner, putting pen to paper with Los Angeles Rams of the National Football League (NFL).The UK-founded sportstech...

Boxxer secures partnership with Betfred for upcoming shows

UK boxing promotion BOXXER has announced a partnership with Betfred, making the sportsbook its official partner in an all-Manchester collaboration.As part of the agreement,...