Fulham FC and Fitzdares form ‘iconic West London tie-up’
Fulham FC has formed an agreement with bookmaker Fitzdares, as the latter becomes the Premier League club’s official betting partner.As part of the deal,...
Football Australia and Subway reveal three year Socceroos sponsorship
Football Australia has revealed Subway as the new naming rights partner of the country’s National Senior Men’s Football Team - the Socceroos.The three-year deal...
Maple Leafs move Dairy Farmers of Ontario logo to specialty sweaters
The Toronto Maple Leafs announced that Dairy Farmers of Ontario's (DFO) ‘Milk’ logo will appear on all the team's game sweaters starting this NHL...
BBL joins IMG Arena’s portfolio of basketball data deals
The British Basketball League (BBL) has secured a partnership with IMG Arena, which gains exclusive worldwide betting data and streaming rights to the competition.The...
ICC better serves the cricket fan experience with Fanatics
The International Cricket Council (ICC) has formed a deal with Fanatics to utilise the digital sports platform’s global footprint and technology to ‘better serve...
UEFA and Fanatics ‘significantly expand’ merchandise selection
UEFA and online retail manufacturer Fanatics have announced a long-term e-commerce, event retail and licensing partnership - an extension of their current agreement.The American...
DFL and FSDL aid the ‘holistic growth of Indian football’
The Deutsche Fußball Liga (DFL) has signed a Memorandum of Understanding (MoU) with Football Sports Development Limited (FSDL) - the commercial partner of Indian...
PGA Tour signs NFT platform partnership with Autograph
The PGA Tour and Autograph have announced a long-term deal to create a NFT platform for golf fandom.The web3 brand, co-founded by Tom Brady,...
Pau FC promoted in Asian markets with Mansion Sports partnership
Pau FC has announced Mansion Sports as a premium partner of the Ligue 2 club from this month onwards.The deal will give the operator’s...
AC Milan products made available on eBay.it store
AC Milan has confirmed a partnership with eBay, which sees the American multinational e-commerce company become the official marketplace of the Rossoneri.The deal sees...