The Toronto Maple Leafs announced that Dairy Farmers of Ontario‘s (DFO) ‘Milk’ logo will appear on all the team’s game sweaters starting this NHL season.
Building on the pair’s multi-year partnership to support healthy active living, community programming and access to hockey for players and fans, the extension comes into effect as the NHL introduces a sweater partner branding program to all clubs this season.
“Given our pride in our partnership with Dairy Farmers of Ontario, and the immense benefits of milk to both elite and everyday athletes, it’s a perfect fit to see the blue-and-white Milk logo on the Maple Leafs’ iconic blue-and-white sweaters,” commented Jordan Vader, Senior Vice President, Global Partnerships, at MLSE.
The branding will appear in the upper right chest area of the Maple Leafs’ home, road and specialty sweaters, first appearing as the Maple Leafs open their preseason exhibition schedule with a double-header against the Ottawa Senators this weekend.
Vader continued: “Alongside MLSE and DFO’s shared values of support for grassroots initiatives, we look forward to further growing our partnership to reach the next generation of fans and give back to communities across Ontario.”
In line with the new collaboration, DFO will provide 5,000 game tickets to community youth groups, in a bid to allow more access to hockey for young fans who might not otherwise have the opportunity to attend a Maple Leafs game.
DFO’s partnership with the Maple Leafs and MLSE will also include more grassroots and community programming.
“Just as milk nourishes healthy bodies, Ontario’s dairy farming families proudly nourish healthy communities, and that’s been the focus of our ongoing partnership with the Toronto Maple Leafs,” added Cheryl Smith, CEO of DFO.
“Placing our Milk logo on the Leafs’ sweaters is a symbol of this shared commitment, and of milk’s role in building strong bodies and healthy lives.”