Football Australia has revealed Subway as the new naming rights partner of the country’s National Senior Men’s Football Team – the Socceroos.
The three-year deal is the largest ever national team sponsorship deal in Australian football history and sees the sandwich chain secure the naming rights of the Subway Socceroos, Subway Olyroos, Subway Young Socceroos, and Subway Joeys.
Football Australia Chief Executive Officer, James Johnson, commented: “We are thrilled to welcome Subway as the naming rights partner of the Subway Socceroos and our men’s national youth teams for the next three years.
“We are also pleased to see Subway join as a partner of the Australia Cup, as we approach a history-making Australia Cup Final on 1 October at CommBank Stadium in Sydney. Subway joins us at a time of unprecedented interest and growth in Australian football.
‘The team at Football Australia has worked tirelessly to strategically position our iconic national teams in an increasingly competitive market and this record-breaking partnership, which follows a series of other commercial announcements over the past two years, demonstrates how deeply the Subway Socceroos and CommBank Matildas resonate with the Australian public.”
The deal also sees Subway become an official partner of the CommBank Matildas and the Australia Cup. The company will have exclusive category rights for the Socceroos, CommBank Matildas, men’s and women’s youth national teams and the Australia Cup.
“This is a partnership of two iconic brands and binds together a sandwich chain enjoyed by millions worldwide and a sport that millions play, participate in and support across the globe,” added Subway Country Director for Australia and New Zealand, Shane Bracken.
“Subway is proud to be partnering with Football Australia at such an exciting time for the game – not only across the national men’s and women’s teams, but as junior players move through the ranks and become our next line of role models and heroes.
“Our Aussie football stars have a huge few years ahead of them and Subway is looking forward to being part of the journey and helping make the game of football even bigger than it is right now. From one green and gold team to another – we’ll be cheering from the sidelines and across our stores.”
Subway will also receive front of shirt branding across men’s national teams training and off-field apparel, as well as both Subway Socceroos and CommBank Matildas’ player mascots.
The pair have also outlined that they will collaborate on branded content, exclusive customer experiences and matchday activations, and Subway will promote the partnership through ‘heavy integration’ into its marketing activities.