Liverpool FC ‘enhances fan experience’ following Sorare extension
Liverpool FC has expanded its partnership with Sorare, making the blockchain company an official global partner of the Premier League side.The player-owned fantasy sports...
Patriots ‘redefines’ fan experiences in Web3 partnership with Chain
The New England Patriots has named Web3 software solutions company, Chain, as the team's official blockchain and Web3 sponsor.In depth, the deal includes the...
Italian national football teams get on board with ITA Airways partnership
The Italian Football Federation (FIGC) has formed a partnership with ITA Airways which will run until December 2024.The press conference for the launch took...
Super Bowl Halftime Show strikes a chord with Apple Music deal
The NFL has announced Apple Music as the new partner for the Super Bowl Halftime Show in a multi-year collaboration.The deal sees the Super...
BBC airs Red Sox-Yankees this weekend in five-year MLB deal
The BBC has announced that it is going to broadcast the Red Sox-Yankees game this Saturday as part of a new five-year deal with...
Boston Bruins finds first ever jersey patch partner in Rapid7
The Boston Bruins revealed a multi-year partnership with Rapid7 which became the first-ever official jersey patch partner of the NHL team.Beginning with the 2022-23...
Austrian Bundesliga partners StatsBomb for ‘a better understanding of the game’
StatsBomb has signed a multi-year agreement to provide event data for the clubs of the Austrian Bundesliga. The top division in the professional Austrian league...
Everton grows commercial partnership portfolio with Vera Clinic
Everton has formed a deal with aesthetics specialist Vera Clinic which will become the Premier League club’s first official hair transplant partner.The company will...
Fulham FC and Fitzdares form ‘iconic West London tie-up’
Fulham FC has formed an agreement with bookmaker Fitzdares, as the latter becomes the Premier League club’s official betting partner.As part of the deal,...
Football Australia and Subway reveal three year Socceroos sponsorship
Football Australia has revealed Subway as the new naming rights partner of the country’s National Senior Men’s Football Team - the Socceroos.The three-year deal...