Raiders confirm first Mexico-based partner with Viva Aerobus
Las Vegas Raiders and Viva Aerobus have formed a collaboration making the airline the NFL team's first Mexico-based partner.The deal, announced at Allegiant Stadium,...
Bengals home renamed Paycor Stadium but ‘Paul Brown legacy lives on’
The home of the Cincinnati Bengals has been renamed to Paycor Stadium as part of an extended partnership with the human capital management management...
NFL gives BetMGM rights in Canada as sportsbook partner
The NFL has formed an extension of its partnership with sports betting and iGaming operator, BetMGM, which becomes the league’s official sportsbook partner in...
Jamaica Football Federation swaps Umbro for Adidas as kit supplier
The Jamaica Football Federation (JFF) has unveiled Adidas as its new main sponsor and official kit supplier, starting from January 2023.Replacing Umbro, the partnership...
Minnesota Wild ‘breaks down barriers’ under TRIA jersey sponsorship
Minnesota Wild has announced a partnership with with HealthPartners, TRIA Orthopedics and Regions Hospital that includes a team jersey sponsorshipThe TRIA logo is set...
RLWC2021 expansion supported by Stats Perform as data distributor
The Rugby League World Cup 2021 (RLWC2021) has appointed Stats Perform as the official data provider for the tournament, taking place 15 October -...
Twain Sport heads straight to Sportradar to offer ‘highest level of...
Twain Sport has partnered with Sportradar to integrate its Universal Fraud Detection System (UFDS) into its hybrid sports tournaments.Twain Sport is a recently launched...
Hertha BSC extends ‘reliable’ CG Elementum relationship to first team sleeves
Hertha BSC has named property developer, CG Elementum AG, the club’s official sleeve sponsor and exclusive partner in an extended agreement,Until 30 June 2025,...
Burnley FC and Huddersfield Town net BK8 partnerships
Championship clubs Burnley FC and Huddersfield Town have both formed partnerships with betting operator BK8 following the start of the 2022/23 season.BK8 will now...
Manchester Utd and TeamViewer to call time on partnership after 2026
Manchester United’s £235 million shirt sponsorship with TeamViewer will not be renewed, according to the software firm.The pair agreed a five-year contract in March...