WTT and NFT Technologies create greater fan engagement opportunities
World Table Tennis (WTT) has partnered with NFT Technologies to encompass fan engagement in digital collectibles, metaverse experiences, play-to-earn and move-to-earn gaming.“WTT has been...
Rugby World Cup 2021 adds INEOS to sponsorship portfolio
The Rugby World Cup 2021 has announced chemicals company INEOS as an official sponsor for the upcoming tournament.Adding to its sports performance portfolio including...
Portuguese football clubs tackle counterfeit merchandise with LaLiga Tech
LaLiga Tech and Liga Portugal have announced a partnership that aims to improve the technology development of the Portuguese competition.Building upon its content and...
Aston Villa welcomes Duelbits to the Premier League
Aston Villa has announced Duelbits as the club’s official European betting partner for the current Premier League season.The agreement will see the crypto casino...
ESPN+ ‘keeps up with EFL demand’ in US media rights deal
ESPN+ has extended its partnership in the US for exclusive media rights to the English Football League (EFL), as well as the Carabao Cup,...
SAFF competitions monitored by Sportradar via new integrity app
The Saudi Arabian Football Federation (SAFF) has launched a SAFF Integrity mobile app in a partnership with Sportradar Integrity Services (SIS). By leveraging SIS’ app,...
Raiders confirm first Mexico-based partner with Viva Aerobus
Las Vegas Raiders and Viva Aerobus have formed a collaboration making the airline the NFL team's first Mexico-based partner.The deal, announced at Allegiant Stadium,...
Bengals home renamed Paycor Stadium but ‘Paul Brown legacy lives on’
The home of the Cincinnati Bengals has been renamed to Paycor Stadium as part of an extended partnership with the human capital management management...
NFL gives BetMGM rights in Canada as sportsbook partner
The NFL has formed an extension of its partnership with sports betting and iGaming operator, BetMGM, which becomes the league’s official sportsbook partner in...
Jamaica Football Federation swaps Umbro for Adidas as kit supplier
The Jamaica Football Federation (JFF) has unveiled Adidas as its new main sponsor and official kit supplier, starting from January 2023.Replacing Umbro, the partnership...