The Rugby World Cup 2021 has announced chemicals company INEOS as an official sponsor for the upcoming tournament.

Adding to its sports performance portfolio including New Zealand Rugby’s (NZR) seven Teams in Black, the company will support the delayed tournament, described as ‘the biggest global event in women’s 15s rugby’.

Rugby World Cup 2021 Tournament Director, Michelle Hooper, said: “We know INEOS are passionate supporters of sport and have already built a great relationship with our Teams in Black. 

“We’re delighted to have INEOS join the Rugby World Cup 2021 family and know their focus on supporting the best high performance sports globally, will go a long way to helping us supercharge the women’s game.”

Taking place in New Zealand from 8 October – 12 November, this is the first time that the pinnacle event is being held in the Southern Hemisphere. 

“INEOS is proud to support the Rugby World Cup as it brings together the best athletes on the world stage,” added Director of Communications & Corporate Affairs at INEOS, Tom Crotty.

“New Zealand’s rugby culture is unique, and this tournament will showcase excellence in women’s rugby in front of some of the most passionate fans in the world, and at the same time no doubt help inspire many people across the world to take up the sport. INEOS are very pleased to be partners in this celebration of elite sport.”

Last week, the Rugby World Cup also named Chemist Warehouse as an official sponsor of the tournament. The firm secured in-store activations, OOH and radio promotion, as well as having a presence in the stadium.

Previous articlePortuguese football clubs tackle counterfeit merchandise with LaLiga Tech
Next articleWTT and NFT Technologies create greater fan engagement opportunities