PHF provides greater access and visibility with SportsBubble
The Premier Hockey Federation (PHF) has formed a partnership with SportsBubble to give fans a ‘universal source’ for live event viewing information.The internet-based technology...
Man United creates ‘unique’ fan events powered by Qualcomm Technologies
Manchester United FC has announced a multi-year collaboration with Qualcomm Technologies, featuring the Snapdragon brand.The ‘strategic’ arrangement promises to create unique events and experiences...
Athletico Paranaense scores Betsson shirt sponsorship
Brazilian football club Athletico Paranaense has partnered with Betsson which will become a sponsor until the end of 2023. The online gambling company’s branding will...
Dinamo Bucharest develops content strategy in 888 partnership
Dinamo Bucharest FC has formed a collaboration that will see online betting and gaming company 888 become the club’s main sponsor.888 branding is set...
Memphis Grizzlies to leverage digital footprint with Caesars Sportsbook
The Memphis Grizzlies and Caesars Sportsbook have announced a multi-year marketing partnership that names the casino company an official sports betting partner of the...
Southampton FC welcomes JD as 2022/23 sleeve sponsor
Southampton FC has revealed JD as the club’s new official sleeve partner in a one-year agreement.For the 2022/23 season, the deal will cover the...
PSG reaches multiple regions in 1xBet partnership
Paris Saint-Germain (PSG) has formed a partnership with online betting platform, 1xBet, which extends the next three seasons.Last month, the firm became an official...
LaLiga sees ‘complete rebrand’ in EA Sports fan engagement partnership
LaLiga and EA Sports FC have entered into a multi-year partnership that sees both parties deliver new experiences for football fans globally, starting from...
Rugby World Cup links Chemist Warehouse ahead of ‘biggest women’s 15s’...
The Rugby World Cup 2021 has named Chemist Warehouse as an official sponsor of the tournament, now played in 2022.New Zealand Black Ferns’ Ruahei...
RB Leipzig builds relationship with AOC ahead of 2022/23 season
RB Leipzig has formed a partnership with German-based property developer, AOC, as the latter becomes exclusive partner of the Bundesliga club.The firm has also...